UniqueShop

TOP Results in the industry

Case Study: March–May 2025 vs March–May 2024 Measurable proof of the power of the strategy transition from Performance Max to Shopping campaigns with Shoply.
  • +89 % increase in Revenue
  • +68 % increase in Conversions
  • +23 % increase in Conversion Rate
  • +54 % increase in Clicks
  • +52 % increase in Impressions
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We succeeded

+89% Increase in Revenue

+68% Increase in Conversions

+23% Improvement in Conversion Rate

+54% Increase in Clicks

INTRODUCTION

UniqueShop.gr is a specialized Greek e-shop in the field of gadgets and mobile accessories. It has established itself as one of the top destinations for tech-savvy consumers. We have been running this project for years and are constantly optimizing ads to grow the online business. In March 2025, we made a strategic transition to AI-optimized advertising. We replaced Performance Max campaigns with fully optimized Shopping campaigns, leveraging an AI-powered optimization layer for Google Ads (Shoply).

THE CHALLENGE

The challenge

With the same commercial terms (no change in products, pricing, or offers) and a stable budget, the challenge was:

  • To increase ROAS.
  • To decrease CPA.
  • To achieve scalable sales growth.

The challenge would be judged exclusively by the utilization of technology, automation, and real-time bidding.

Services

  • Google Ads
  • Meta Ads
uniqueshop-μεθοδος

THE SOLUTION

The method

The AI tool we utilized (Shoply) allowed UniqueShop.gr to make a strategic shift from macro-level campaign management to granular, product-level optimization.

The solution was based on:

  • Real-time bid optimization per SKU (based on ROAS, CTR & Conv. Rate).
  • Dynamic A/B testing on titles and descriptions, without dev resources.
  • Auto-exclusion of low performers → budget saving without loss of coverage.
  • Feed enrichment & product prioritization without external tools.
  • Unified omnichannel analytics (Google, Meta, Bing) for holistic insights.

The marketing model was transformed into a data-driven performance engine, where the budget is dynamically reallocated to high-ROAS products, daily and automatically.

THE RESULTS

The result

The comparison of March–May 2025 (Shopping + Shoply) versus March–May 2024 (Performance Max) proved the effectiveness of the strategic transition.

Metric 2024 2025 Change
Impressions 3,642,85 5,536,49 +52%
Clicks 53,263 82,084 +54%
CTR 1.46% 1.48% +1.4%
Conversions 2,392 4,027 +68%
Conversion Rate 3.97% 4.90% +23%

 

Key Findings

  • The increase in impressions & clicks was combined with improved traffic quality (+23% conv. rate).
  • The revenue nearly doubled (+89%) with the same budget.

Significant reduction in operational time, with the team focusing on brand growth & scaling.

THE CHALLENGE

We succeeded

+89% Increase in Revenue

+68% Increase in Conversions

+23% Improvement in Conversion Rate

+54% Increase in Clicks

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