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Golearn
TOP Results in the industry
GoLearn.gr, through a multi-channel strategy with Google Ads, Meta Ads, creators, and programmatic, achieved +12% leads overall, 3x leads in its flagship program, -15% CPA, and +70% Google traffic.
We succeeded
12%
leads overall
3x
leads for our flagship program
-15%
CPA on assets with end-to-end lead tracking
45%
Top Impression Share
INTRODUCTION
THE CHALLENGE
The challenge
GoLearn chose GIM to strengthen its online presence, achieve massive collection of high-quality leads, increase registrations and turnover cost-efficiently, and consolidate its position as the leading provider of online credit-bearing seminars in Greece. To this end, it utilized services Google Ads, Meta Ads και Social Media.
Services
- Google Ads
- Meta Ads
- Social Media
THE SOLUTION
The method
The strategy involved creating a multi-level lead generation structure with 80+ campaigns across 18 different programs, each with separate funnels and close rates. The approach was multi-channel, with TV and programmatic ads, collaboration with mega influencers as brand ambassadors for a flagship program, and TikTok creators to generate buzz, while dynamically utilizing search & display ads and Meta Ads for targeted cold and remarketing audiences. End-to-end lead tracking improved efficiency, while the content strategy supported brand awareness and scale-up.
THE RESULTS
The result
✔️ 12% increase in leads overall
✔️ Tripling of leads in our flagship program
✔️ 15% reduction in CPA on assets with end-to-end lead tracking
✔️ 10% reduction in advertising spend in terms of ROI
✔️ 70% increase in web traffic from Google and 12% from Meta
✔️ +45% Absolute Top Impression Share with a simultaneous 18% reduction in conversion loss from impression share
THE CHALLENGE
We succeeded
12%
leads overall
3x
leads for our flagship program
-15%
CPA on assets with end-to-end lead tracking
45%
Top Impression Share
