Karagiannis

SEO Audit & Comparative Analysis

We started with the knowledge that his website had recently undergone technical and visual changes. We also knew that at its peak, the site attracted around 8,000 daily visitors, so restoring this traffic was our primary goal.

We initiated an SEO audit to identify technical issues hindering visibility. Simultaneously, we conducted a comparative analysis between the old and new versions of the site to identify content gaps, missing pages, and lost backlinks. Once we addressed these findings, Google began restoring the rankings that had been lost two years prior.

EEAT development

One of the most decisive factors for a medical website is E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). In this case, the doctor needed to highlight:

• Experience through real-life cases or patient testimonials.

• Expertise through scientifically documented articles.

• Authority through references to conferences or publications.

• Trustworthiness through a complete CV, clear sourcing, and a transparency policy on the website.

Keyword Research & Topical Authority

Topical Authority refers to search engines perceiving a site as an authority in a specific subject area because it covers it in depth and consistently.

Example: If a doctor wants to gain topical authority on breast cancer, it is not enough to write a single article; they must cover all aspects in detail: diagnosis, treatment, prevention, psychological support, nutrition, etc. The more comprehensive the coverage, the more Google recognizes them as an authority.

We conducted comprehensive keyword research on each core topic of interest and created a detailed plan for creating new content and updating older articles.

Content renewal & AI

n an era where Artificial Intelligence (AI) is widely used to generate content, it is crucial to emphasize that in the medical field, human writing remains irreplaceable. Texts produced exclusively by AI often fail to meet the E-E-A-T criteria Google considers essential for medical topics. Furthermore, such content carries risks regarding accuracy and reliability—elements that are non-negotiable when it comes to health.

In our process, we utilize technology differently. We use our custom GPT tool, “Content Architect.” Its role is not to write, but to strategize: it generates structured content guides based on keywords, thematic clusters, entities, and competitive analysis. This gives the copywriter—or in this case, the doctor—a powerful framework to produce the most complete, accurate, and high-quality text with a human touch.