Kontoloukas.gr

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SEO Case Study: July 2023 – Dec 2024 Kontoloukas is a company active in the field of renovations and technical and plumbing works, offering comprehensive solutions for every type of technical project. With many years of experience and an emphasis on quality, it serves residential and commercial spaces throughout Attica.

We succeeded

+432.29%

Increase in organic traffic by

+118,37%

Increase in conversions by

INTRODUCTION

The company Kontoloukas offers comprehensive solutions for home, bathroom, and kitchen renovations, as well as all types of technical and plumbing work. It combines experience, quality construction, and functional proposals, ensuring excellent results that meet every customer need with consistency and professionalism. The goal of the collaboration with GIM was to strengthen brand recognition, increase organic traffic, and increase organic leads.

THE CHALLENGE

The challenge

Kontoloukas sought to strengthen its online presence and increase organic visits to its website, with the aim of acquiring more customers in a highly competitive industry.

The main challenges we had to address were:

Low organic traffic
Limited number of conversions from visitors to customers
Lack of strategic SEO-oriented content
Absence of a strong backlink profile and domain authority

Services

Keyword research and clustering
Design, creation, and posting of quality content
On-page optimization
Authority building with off-page SEO

THE SOLUTION

The method

We followed a comprehensive SEO strategy that included both on-page and off-page actions. More specifically:

On-page SEO:

Extensive keyword research to identify keywords with high relevance and commercial intent.
Reorganization of content architecture and renewal of basic service pages based on SEO best practices.
Research and organization of blog calendar content, with regular articles targeting long-tail and transactional keywords.
Creation of rich, targeted content around high-search topics and practical value, such as:

Maintenance instructions and troubleshooting plumbing problems
(e.g. leaks, poor water flow, siphons)
Cost-effective solutions for renovating and restoring spaces
(e.g., inexpensive ceiling options, repairs without demolition)
Detailed guides on technical infrastructure and plumbing installations
(e.g., upgrading or repairing plumbing networks)
Evaluating renovation options in existing spaces
(e.g., painting tiles versus replacing them)
Ideas for practical and aesthetic renovation of interior spaces
(e.g. ceilings, bathrooms, kitchens)

Optimisation of old blog articles, through:
- Adding relevant internal links for better navigation and SEO value
- Enriching with new content for better keyword targeting

Off-page SEO:

Creation of backlinks from thematically related sites and blogs (technical, construction).
Promoting the company in targeted news media, with strategic anchors that reinforce specific pages.

Increase domain authority and brand trust through valid and relevant links.

THE RESULTS

The result

Through our systematic and strategic approach to SEO, the company Kontoloukas achieved impressive improvements in all key performance indicators:

432.29% increase in organic traffic
118.37% increase in conversions
Significant improvement in rankings in organic searches for related high-demand keywords

Upgrade of the website from a simple presentation to a lead generation and sales tool