Medica Hellas

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Case Study for Medica Hellas

Case Study: March – August 2023 vs March – August 2022 Medica Hellas is active in retail and wholesale, serving all your human needs, equipment, and consumables for medical offices, clinics, and hospitals.
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medicahellas case study

We succeeded

INTRODUCTION

Medica Hellas features new, integrated departments for aesthetic products, medical supplies, and equipment for nursing and medical facilities, as well as home care device rentals.

THE CHALLENGE

The challenge

Medica Hellas, aiming primarily to increase brand awareness, sales, and overall revenue for its e-shop, turned to GIM for strategies to achieve these goals.

Services

  • Google & Meta Ads
  • Klaviyo (flows)
  • SEO
  • Consulting για νέες εμπορικές ενέργειες

THE SOLUTION

The method

Following an initial analysis, we identified that the strongest and most profitable segment of the client’s product range was professional equipment.

  • We observed significant competition in the industry.

  • We defined the core seasonality trends.

  • We identified the client’s competitive advantage: a wide variety of the industry’s best-known brands for professional equipment, stable prices, and prompt service and delivery.

  • As ROAS improved, we gradually increased the budget to capture more impressions and support new initiatives.

  • Through consulting, we proposed new actions, including a raffle for users who completed at least one purchase, which successfully boosted awareness, traffic, and sales.

  • Leveraging the increase in site traffic, GIM placed additional emphasis on remarketing. Combined with other initiatives, this successfully increased customer loyalty.

  • Klaviyo was utilized for “abandoned cart” flows and informative newsletters.

In terms of SEO strategy, we implemented the following:

  • Research and grouping of keywords based on topics and entities.

  • Technical SEO audits and implementations.

  • Link building to improve brand authority and recognition.

  • Optimizations to sales pages.

  • A structured blogging strategy to achieve higher rankings for informational keywords with a high probability of leading to conversions.

THE RESULTS

The result

Through these actions and advertising campaigns, we achieved the following:

  • 31.7% increase in new user traffic

  • 46.9% increase in revenue

  • 44.17% increase in transactions

  • 37.36% increase in Direct Revenue (confirming the rise in brand awareness)

  • Significant organic growth: +49.24% in organic traffic, with +6,500 new users compared to the same quarter last year.

Notably, following this growth in 2023, our client decided to open a second store specializing exclusively in professional equipment.

THE CHALLENGE

We succeeded

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