Medica Hellas

After several actions, we conducted an analysis and concluded that the strongest and most profitable aspect of the customer’s entire product range was professional equipment.

• We observed significant competition in the industry.
  
• We defined the basic seasonality. >We recognized our client’s competitive advantage, which was a wide variety of the industry’s best-known brands for professional equipment, stable prices, prompt service, and delivery.
  
• As ROAS increased, we gradually increased the budget to cover more impressions and reinforce new actions.
  
• Through consulting, we proposed new actions, one of which was a raffle for users who completed at least one purchase, thus increasing awareness, traffic, and purchases.
  
• At GIM, taking advantage of the increase in site traffic and advertising, we placed additional emphasis on remarketing and, in combination with additional actions, we managed to achieve an increase in loyalty.

• Klaviyo was used with the “abandoned cart” flow, as well as informative newsletters.

In terms of SEO strategy, we followed the following:

• Research and grouping of keywords based on topics and entities
• Technical SEO checks and implementations
• Link building to improve brand authority and recognition
• Improvements to sales pages
• Structured blogging strategy for higher rankings on keywords that are informational and have a high probability of leading to conversions