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Fenestral
TOP Results in the industry
Fenestral is a manufacturer of aluminum frames for the most well-known brands in Greece.
We succeeded
1st place
in "aluminum frames" in just 2 months
2nd place
in "Europa aluminum frames" in just 3 months
96%
increase in organic traffic compared to the previous year
INTRODUCTION
THE CHALLENGE
The challenge
Fenestral chose GIM SEO Experts to optimize the site so that it could communicate its amazing content to the user.
The goal was to increase organic traffic to both the company’s product pages and the site’s highly helpful articles, which demonstrated Fenestral’s expertise in the demanding business of manufacturing aluminum frames.
To achieve the increase in traffic, the goal was to find Fenestral’s site in the first two positions in organic search results for two extremely competitive keywords, specifically “aluminum frames” and “aluminum frames Europa”.
To do this, Fenestral had to surpass many of its major competitors in order to win the coveted top two positions, which earn the largest percentage of clicks.
Services
- Search Engine Optimization
- SEO Audit
- Conversion Rate Optimization
THE SOLUTION
The method
The method of GIM SEO Experts was based on two axes. On the one hand, great attention was paid to the site itself, so that all the necessary optimizations were made that would allow it to attract the interest of users and offer them a pleasant navigation experience.
The dozens of useful articles on the site were grouped and acquired all the necessary meta data, to make them visible to Google and increase their Click-Through-Rate. The on-page SEO actions also included the renewal of meta data on the product pages, the resolution of technical issues that affected the performance of the site and the integrated connection between the pages through relevant interlinking.
In combination with the above actions, the off-page SEO strategy also worked, aiming to strengthen the brand and authority of the site.
THE RESULTS
The result
The detailed research, the continuous evaluation of the actions and the excellent cooperation with the managers of Fenestral brought spectacular results in just a few months of actions. Specifically, Fenestral achieved first place in the organic results for the keyword “aluminum frames” and second place for “aluminum frames Europa”, as the official Europa site was in first place.
This success was also reflected in the organic traffic. When we took over the Fenestral site for SEO in March 2020, it showed a drop in organic traffic of 18.8% compared to the previous year.
With our targeted actions, we managed to reverse the downward trend, even during the difficult period of quarantine, when user interest in products like Fenestral was clearly reduced. In April 2020, the increase in organic traffic was 24% compared to the previous year, in May 95.9%, in June 56.5% and in July 38.3%.
THE CHALLENGE
We succeeded
1st place
in "aluminum frames" in just 2 months
2nd place
in "Europa aluminum frames" in just 3 months
96%
increase in organic traffic compared to the previous year
