Κoudounistra

TOP Results in the industry

Here is the translation, preserving the formatting: Case Study: February–April 2025 vs February–April 2024 Measurable proof of the power of an omnichannel performance strategy with Google & Meta Ads.

+65% increase in Conversions
+43% increase in Conversion Rate (Meta Ads)
+29% increase in Revenue (Meta Ads)
+48% increase in Clicks (Google Ads) +12.4% increase in ROAS (Google Ads)

We succeeded

+65% Increase in Conversions

+43% Conversion Rate Improvement (Meta)

+29% Increase in Revenue (Meta)

+48% Increase in Clicks (Google)

+12.4% ROAS Increase (Google)

INTRODUCTION

Here is the translation, preserving the formatting: koudounistra.gr is a premium Greek e-shop in the sector of baby, children’s, and preschool products. From children’s furniture to strollers and toys, the brand has established itself as a top destination for parents who seek safety, ergonomics, and aesthetics. In 2025, koudounistra.gr implemented an omnichannel performance strategy, utilizing Google & Meta Ads, aiming to boost sales and ROAS in a highly competitive environment.

THE CHALLENGE

The challenge

The main challenge was the increase in online sales during February–April 2025 without increasing the budget, in a market with:

high competition,
a demanding target group (parents with increased needs for reliability),
and small margins for incorrect allocation.

The goals were:

Increase ROAS,
Improved Conversion Rate,
Higher quality traffic,
Enhancement of brand recognition.

Services

Google Ads
Meta Ads
Klaviyo

THE SOLUTION

The method

The strategy was based on full-funnel performance marketing with unified utilization of Google and Meta Ads.

Google Ads

Asset-level segmentation in Performance Max was adopted.
Dedicated PMax campaign for Children’s Furniture.
Asset groups for Strollers and Car Seats, with targeted exclusions so they were separate from generic products.
Optimization signals (audience, feed mapping, keyword insights) for enriched targeting.

Meta Ads

Advantage+ Shopping Campaign for full product coverage.
Layered remarketing funnels with targeting on engagement & cart behavior.
Lookalike audiences for scale.

Owned Media – Klaviyo

Automated flows (abandoned cart, follow-up, winback) were integrated.
Their contribution reached 23.75% of total revenue, demonstrating the importance of owned media in the performance mix.

The overall strategy was based on attribution-driven budget allocation, offering scalability and measurable growth.

THE RESULTS

The result

Meta Ads (2025 vs 2024)

Spend: +8.7% (€3,887 → €3,573)
Clicks: +68% (45,538 → 27,095)
CPC: -30.7% (€0.09 → €0.13)
Conversion Rate: +43% (2.16% → 1.51%)
ROAS: +18.9% (12.79 → 10.76)
Revenue: +29.3%

Google Ads (2025 vs 2024)

Clicks: +48% (48,746 → 32,958)
Conversions: +64.7% (959 → 582)
Conversion Rate: +15% (2.03% → 1.76%)
ROAS: +12.4% (13.74 → 12.22)

The omnichannel performance campaign for koudounistra.gr (February–April 2025) combined advanced segmentation in Google Performance Max and Meta Advantage+ with remarketing funnels, leading to +65% conversions and a significant increase in ROAS.

With AI-driven optimization, smart allocation, and owned media automation (Klaviyo), the brand achieved measurable growth and proved that even in niche categories, performance marketing can function as a lever for sustainable development.