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Εκδόσεις Διόπτρα
TOP Results in the industry
One of the most successful publishing houses collaborated with GIM Agency in 2016.
We succeeded
+24.13%
Increase in organic traffic (SEO)
+45.47%
Increase in sales (SEO)
+300%
Increase in ROI (Adwords)
+91%
Improvement of Conversion Rate (Adwords)
INTRODUCTION
THE CHALLENGE
The challenge
In November 2016, the publishing house Dioptra chose GIM Agency as its Strategic Partner in the field of Internet Marketing, entrusting us with the training and implementation of actions related to Adwords and SEO (Search Engine Optimization) as well as e-business consulting.
When we took on the project, the publisher’s e-shop was ranked on average between the 4th and 7th page, gaining a very small share of the market through organic results, despite being a well-known brand.
Competition on the internet is now fierce, both from well-known publishing houses and from branded book resellers, who in turn carry out actions in both paid advertising and organically.
GIM’s main achievement was to display the e-shop on the first page of Google’s organic results for highly competitive keywords and to improve all the qualitative and quantitative indicators of the Google Adwords account, with the main result being an improvement in the return on investment (ROI).
The following extremely positive results were achieved within 3 months.
Services
- Search Engine Optimization
- Google Ads
THE SOLUTION
The method
We took over management of the AdWords account in June 2014, setting the following goals:
A major challenge for the Marketing department was the fact that the main objective was to promote new titles that did not have any particular recognition. However, the results were extremely positive:
The process followed was as follows:
- In-depth analysis and optimization of the Google AdWords account
- Research and analysis of the target audience
- Analysis of the site and optimization recommendations to increase sales through better navigation and user experience
- Consulting with specialized seminars aimed at optimizing the quality of estimates and the strategic decision-making process
- In-depth analysis of the quality of the site, both at a technical level and in terms of content
- Recommendations for corrections to the e-shop in accordance with best practices – SEO
THE RESULTS
The result
The improvement in the organic ranking of very important keywords was spectacular, more specifically:
The positions achieved by dioptra.gr resulted in a +24.13% increase in organic traffic and a +45.47% increase in sales from organic sources compared to the previous year.
-
- Ebook: From 74th place to 2nd place
- Detective novels: From 50th place to 2nd place
- New book releases: From 13th place to 4th place
- Romance books: From 71st place to 2nd place
- Psychology books: From 32nd place to 2nd place
Children’s books: Not appearing anywhere, to 6th place
We achieved:
+300%
Increase in ROI
+194%
Increase in orders through Adwords
-51%
Reduction in investment cost per order
+91%
Improvement in conversion rate (percentage of visitors converted to customers)
-3%
Reduction in bounce rate
+46%
Increase in connection time per user
THE CHALLENGE
We succeeded
+24.13%
Increase in organic traffic (SEO)
+45.47%
Increase in sales (SEO)
+300%
Increase in ROI (Adwords)
+91%
Improvement of Conversion Rate (Adwords)
