- Home
- Case Studies
- Κoudounistra
Κoudounistra
TOP Results in the industry
- +65% increase in Conversions
- +43% increase in Conversion Rate (Meta Ads)
- +29% increase in Revenue (Meta Ads)
- +48% increase in Clicks (Google Ads) +12.4% increase in ROAS (Google Ads)
We succeeded
+65% Increase in Conversions
+43% Conversion Rate Improvement (Meta)
+29% Increase in Revenue (Meta)
+48% Increase in Clicks (Google)
+12.4% ROAS Increase (Google)
INTRODUCTION
THE CHALLENGE
The challenge
The main challenge was to increase online sales from February to April 2025 without increasing the budget, in a market characterized by:
- High competition,
- A demanding target group (parents with increased needs for reliability),
- Tight margins allowing little room for misallocation.
The goals were:
- Increase ROAS,
- Improved Conversion Rate,
- Higher quality traffic,
- Enhancement of brand recognition.
Services
- Google Ads
- Meta Ads
- Klaviyo
THE SOLUTION
The method
The strategy was based on full-funnel performance marketing with unified utilization of Google and Meta Ads.
Google Ads
- Adopted Asset-level segmentation in Performance MaxDedicated PMax campaign for Children’s Furniture.
- Created a dedicated PMax campaign for Children’s Furniture.
- Set up Asset Groups for Strollers and Car Seats with targeted exclusions to separate them from generic products.
- Utilized Optimization Signals (audience, feed mapping, keyword insights) for enriched targeting
Meta Ads
- Deployed an Advantage+ Shopping Campaign for full product coverage.
- Implemented layered remarketing funnels targeting engagement & cart behavior.
- Utilized Lookalike Audiences for scale.
Owned Media – Klaviyo
- Integrated automated flows (abandoned cart, follow-up, win-back).
- These contributed 23.75% of total revenue, demonstrating the vital role of owned media in the performance mix.
The overall strategy relied on attribution-driven budget allocation, offering scalability and measurable growth
THE RESULTS
The result
Meta Ads (2025 vs 2024)
- Spend: +8.7% (€3,887 → €3,573)
- Clicks: +68% (45,538 → 27,095)
- CPC: -30.7% (€0.09 → €0.13)
- Conversion Rate: +43% (2.16% → 1.51%)
- ROAS: +18.9% (12.79 → 10.76)
- Revenue: +29.3%
Google Ads (2025 vs 2024)
- Clicks: +48% (48,746 → 32,958)
- Conversions: +64.7% (959 → 582)
- Conversion Rate: +15% (2.03% → 1.76%)
- ROAS: +12.4% (13.74 → 12.22)
The omnichannel performance campaign for koudounistra.gr (February–April 2025) combined advanced segmentation in Google Performance Max and Meta Advantage+ with remarketing funnels, leading to +65% conversions and a significant increase in ROAS.
With AI-driven optimization, smart allocation, and owned media automation (Klaviyo), the brand achieved measurable growth and proved that even in niche categories, performance marketing can function as a lever for sustainable development.
THE CHALLENGE
We succeeded
+65% Increase in Conversions
+43% Conversion Rate Improvement (Meta)
+29% Increase in Revenue (Meta)
+48% Increase in Clicks (Google)
+12.4% ROAS Increase (Google)
