BodyBuilding Club

TOP Results in the industry

BBclub is a popular e-shop offering nutritional supplements, fitness equipment, and bodybuilding gear.

They approached GIM to achieve greater and higher-quality product visibility online.

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Read below

We succeeded

+ 25.49%

Increase Search Impression and Share

+ 85.45%

Increased Conversion Rate

+200%

Increase in Organic Traffic

+500%

AdWords Revenue 500% above investment

INTRODUCTION

BodyBuilding Club is a well-known chain of fitness equipment and nutritional supplements for bodybuilding enthusiasts and athletes of all kinds! For the past 5 years, they have trusted us with their online presence and product promotion. This year’s results were impressive!

THE CHALLENGE

The challenge

The Goal Thanks to the reconstruction of the e-shop by GIM, careful on-page SEO, staff training at Bodybuilding Club (TRIMMER S.A.), and quality Content Marketing, we managed to bring Bbclub.gr to Google’s first page in just a few months for keywords such as:

  • Bodybuilding

  • Fat burners

  • Proteins

  • Amino acids

  • Muscletech

  • Nitric oxide

  • Creatine

  • Elliptical trainers

  • …and a host of other keywords.

Compared to when we started our SEO efforts, we achieved a 200% increase in organic traffic.

Services

  • Search Engine Optimization
  • Google Ads
  • Facebook Ads
  • Taboola

THE SOLUTION

The method

Google Ads This year, taking on the responsibility of supporting the business through online sales during the suspension of 40 physical stores, we achieved the following:

  • 575% increase in Google Ads revenue compared to last year.

  • 253.5% increase in sales volume.

  • 91.04% increase in average basket value.

  • 232% increase in traffic via Google Ads.

  • 25.08% decrease in CPC (Cost Per Click).

  • 30.01% decrease in CPA (Cost Per Acquisition).

Within two months of continuous campaign optimizations, we achieved:

  • 66.67% increase in Clicks.

  • 62.16% increase in CTR (Click-Through Rate).

  • 206.67% increase in Conversions.

  • 85.45% increase in Conversion Rate.

  • 25.49% increase in Search Impression Share.

Facebook Ads This year, approaching the project with an omnichannel perspective and combining our strategy across other channels with Facebook Ads, we managed to:

  • 127% increase in Facebook Ads revenue compared to last year.

  • 58.3% increase in sales volume.

  • 43.05% increase in average basket value.

  • 18.8% increase in traffic via Facebook Ads.

  • 28.54% decrease in CPC.

  • 46.3% decrease in CPA.

The Next Step: To increase the conversion rate even further, we are preparing a new, modern, and user-friendly online store!

THE RESULTS

The result

We Achieved

  • +200% Increase in Organic Traffic

  • +500% Revenue from AdWords

  • +85.45% Increase in Conversion Rate

  • +62.16% Increase in CTR

  • +25.49% Increase in Search Impression Share

THE CHALLENGE

We succeeded

+ 25.49%

Increase Search Impression and Share

+ 85.45%

Increased Conversion Rate

+200%

Increase in Organic Traffic

+500%

AdWords Revenue 500% above investment

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