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Cucinamia
TOP Results in the industry
- +278% increase in Clicks
- +304% increase in Impressions
- +165% increase in Unique Keywords
- +321% increase in Desktop Sessions
- +124 new Leads (forms & phone calls)
We succeeded
+320%
Increase clicks by
+304%
in Impressions
+165%
in unique keywords
+93%
in Top 3 keywords
+169%
in Top 10 keywords
+321%
in Desktop sessions
+255%
in Mobile sessions
+124
New leads
INTRODUCTION
Cucinamia.gr is a specialized company offering comprehensive solutions for Italian kitchens and kitchen furniture. Their goal was to significantly increase organic traffic and conversions via their website. Our team developed and implemented a specialized SEO strategy for the period June 2024 – September 2025, tailored specifically to the company’s needs. During this period, we focused on targeted keyword analysis, content optimization, and technical SEO improvements.
THE CHALLENGE
The challenge
The primary challenge was that Cucina Mia’s existing website had limited organic visibility. The site’s architecture and menu did not optimally serve target keywords (e.g., kitchen countertops, interior doors), while the content and technical implementation were not fully optimized for SEO.
Specific objectives included addressing:
- Outdated website and technical issues: The Cucinamia website was outdated in design and technical terms, with an aged theme, problematic mobile elements, and slow loading speed. This negatively affected both user experience and organic search rankings.
- Limited search engine visibility: The site lagged in rankings for core commercial keywords such as “Italian kitchen furniture” and “Dekton countertops.”
- Low organic traffic volume: Starting with only ~180 average organic clicks in the initial phase (June 2024).
- Lack of targeted content: Important keywords had no dedicated content, resulting in the site failing to appear in relevant searches.
- Inadequate conversion tracking: GA4 was not correctly configured to record key actions such as contact forms and phone calls.
Services
- SEO
THE SOLUTION
The method
SEO Audit & Technical Redesign
The first step was a complete technical evaluation. The initial version of Cucinamia.gr presented serious performance issues:
- outdated design,
- inadequate mobile experience,
- slow loading times, and
- structural errors that limited the ability of search engines to index it.
We proceeded with a technical SEO audit, documented the errors, and organized a complete architectural restructuring.
The new structure ensured clean, Googlebot-friendly navigation and an improved visitor experience across all devices.
In parallel, a comparative content analysis was carried out:
- We identified pages with no value or low performance,
- We updated them based on commercial keywords and SEO best practices,
- We enhanced existing pages with new sections, images, and UX improvements.
Keyword Research & Thematic Mapping
To establish Cucinamia.gr as an authority in the field of Italian kitchens and home design, we implemented full keyword research and clustering.
We grouped keywords into core thematic clusters such as:
- Kitchen countertops (e.g., Dekton, ceramic)
- Kitchen furniture (Italian, modern, classic)
- Interior doors (sliding, hidden)
Our goal was to create structured, topical coverage to strengthen the site’s Topical Authority in Google’s eyes. For each thematic unit, we drafted a specific content map including page types, target keywords, optimized meta titles/descriptions, and an internal linking plan.
Performance Monitoring & Continuous Optimization
We utilized Google Search Console, GA4, and rank tracking tools for continuous monitoring:
- Trend Analysis: We analyzed keyword trends and CTRs regularly.
- Optimization: We identified queries ranking in the top 20 with low click-through rates and adjusted meta titles/descriptions to boost performance.
- Tracking Setup: We configured custom event tracking in GA4 for phone calls, forms, and click-to-call buttons to accurately measure organic lead contribution.
THE RESULTS
The result
Our interventions led to impressive results. The visibility of Cucinamia.gr in search engines increased significantly, with a large number of keywords achieving much higher rankings and driving substantial traffic growth.
Data Tables
Keyword Ranking
| Ranking | 2024 | 2025 | Increase (%) |
| Positions 1-3 | 99 | 191 | +92.9% |
| Positions 1-10 | 144 | 388 | +169.4% |
| Positions 1-20 | 89 | 219 | +146.1% |
Traffic per Device
| Device | 2024
(Sessions) |
2025
(Sessions) |
Increase (%) |
| Desktop | 561 | 2,361 | +320.9% |
| Mobile | 1,039 | 3,680 | +254.5% |
| Tablet | 39 | 157 | +302.6% |
Search Performance
| Metric | 2024 | 2025 | Increase (%) |
| Impressions | 46,150 | 186,530 | +304.1% |
| Clicks | 1,638 | 6,198 | +278.4% |
Content Expansion
| Metric | 2024 | 2025 | Increase (%) |
| Unique Pages | 139 | 324 | +133.1% |
| Unique Keywords | 915 | 2,426 | +165.1% |
THE CHALLENGE
We succeeded
+320%
Increase clicks by
+304%
in Impressions
+165%
in unique keywords
+93%
in Top 3 keywords
+169%
in Top 10 keywords
+321%
in Desktop sessions
+255%
in Mobile sessions
+124
New leads
