Cucinamia

SEO Audit & Technical Redesign

The first step of the process was a complete technical evaluation of the site. The initial version of Cucinamia.gr presented serious performance issues:

• outdated design,
• inadequate mobile experience,
• slow loading times, and
• structural errors that limited the ability of search engines to index it.

We proceeded with a technical SEO audit, documented the errors, and organized a complete architectural restructuring.

The new structure ensured clean, Googlebot-friendly navigation and an improved experience for visitors across all devices.

In parallel, a comparative content analysis was carried out:

• we identified pages with no value or low performance,
• we updated them based on commercial keywords and SEO best practices,
• while we enhanced existing pages with new sections, images, and UX improvements.

Keyword Research & Thematic Mapping

To establish Cucinamia.gr as an authority in the field of Italian kitchens and home design, we implemented full keyword research and clustering.

We grouped keywords into core thematic clusters such as:

• kitchen countertops (e.g., Dekton, ceramic)
• kitchen furniture (Italian, modern, classic)
• interior doors (sliding, hidden)

Our goal was to create structured, topical coverage to strengthen the site’s Topical Authority in the eyes of Google. For each thematic unit, a specific content map was drafted with page types, target keywords, indicative meta titles/descriptions, and an internal linking plan.

Performance Monitoring & Continuous Optimization

We used a combination of Google Search Console, GA4, and rank tracking tools for continuous monitoring:

• We analyzed keyword trends and CTRs on a regular basis.
• We identified queries that appeared in the top 20 positions but with a low click-through rate, and adjusted meta titles/descriptions to improve performance.
• We set up custom event tracking in GA4 for phone calls, forms, and click-to-call buttons to have a complete picture of the organic contribution to leads.