Dreamy Kitchen

The first part of the strategy concerns brand strengthening. One of the most important actions is to create awareness in the geographical area of interest and increase the perceived value of the company’s products and services.

This has been achieved through a series of social media strategies with carefully curated content, events, polls, and comprehensive presentation of the kitchens on promotional channels.

In addition, a large part of the budget has been invested in Store Traffic campaigns, Reach Instastories, and interaction & event response campaigns with the aim of increasing followers. This has dramatically increased the company’s recognition in its geographical area of operation as well as physical traffic. The company is now in a position to invest in YouTube videos and television to establish itself in the kitchen interior sector.

The second part of the strategy is to increase interest forms from users who actually want to buy. Here, all visitors (Remarketing) have been utilized with Conversion & Remarketing Campaigns.

A catalog has been created with all the kitchens for Dynamic Remarketing, as well as banners with monthly offers that run every month by the company. Google has also helped with detailed segmentation and highly targeted searches, as well as Smart Campaigns, which have yielded very good results in this sector.

The client has agreed to integrate Call Tracker for more accurate campaign optimization. Also, having an overview of the conversion rate of the forms – Deals and the business in general, in collaboration with the client, we were able to proceed with further optimizations of the account that have made our campaigns even more profitable.