Golearn

TOP Results in the industry

GoLearn.gr, through a multi-channel strategy with Google Ads, Meta Ads, creators, and programmatic, achieved +12% leads overall, 3x leads in its flagship program, -15% CPA, and +70% Google traffic.

Leadership in Online Education through OmniChannel Strategy.
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We succeeded

12%

leads overall

3x

leads for our flagship program

-15%

CPA on assets with end-to-end lead tracking

45%

Top Impression Share

INTRODUCTION

GoLearn.gr is a modern educational organization providing credit-bearing distance learning seminars for ASEP (Supreme Council for Civil Personnel Selection) and other public sector job competitions. Through certified training programs, it enhances the professional qualifications of thousands of educators and individuals seeking a competitive advantage in the job market.

THE CHALLENGE

The challenge

GoLearn chose GIM to strengthen its online presence, scale the generation of high-quality leads, increase registrations and revenue cost-efficiently, and consolidate its position as Greece’s leading provider of online credit-bearing seminars. To achieve this, we utilized Google Ads, Meta Ads, and Social Media services.

Services

  • Google Ads
  • Meta Ads
  • Social Media
Go learn μεθοδος

THE SOLUTION

The method

The strategy involved creating a multi-level lead generation structure featuring 80+ campaigns across 18 different programs, each with distinct funnels and close rates.

The approach was multi-channel, incorporating:

  • TV and programmatic ads.

  • Collaborations with mega-influencers acting as brand ambassadors for a flagship program.

  • TikTok creators to generate buzz.

  • Dynamic Search & Display ads and Meta Ads targeting both cold and remarketing audiences.

End-to-end lead tracking improved efficiency, while the content strategy supported brand awareness and scalability.

THE RESULTS

The result

✔️ 12% overall increase in leads
✔️ 3x increase in leads for the flagship program
✔️ 15% reduction in CPA on assets with end-to-end lead tracking
✔️ 10% reduction in advertising spend in terms of ROI
✔️ 70% increase in web traffic from Google and 12% from Meta
✔️ +45% Absolute Top Impression Share with a simultaneous 18% reduction in conversion loss from impression share

THE CHALLENGE

We succeeded

12%

leads overall

3x

leads for our flagship program

-15%

CPA on assets with end-to-end lead tracking

45%

Top Impression Share

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