Intuizoon Case Study

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Case Study for Intuizoon

Case Study: 2nd Quarter vs 1st Quarter 2024. Intuizoon is a company specializing in the production of herbal supplements for animals, offering innovative products in the veterinary sector. With an emphasis on natural care and animal welfare, Intuizoon combines scientific knowledge with pure raw materials to create products that enhance the health and quality of life of pets.
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We succeeded

197.6%

Increase Conversion Rate by

118.6%

Increase in Conversions by

49.5%

Reduction of CPA by

INTRODUCTION

Intuizoon is a company specializing in the production of herbal supplements for animals, offering innovative products in the veterinary field. With an emphasis on natural care and animal welfare, Intuizoon combines scientific knowledge with pure raw materials to create products that enhance the health and quality of life of pets.

THE CHALLENGE

The challenge

The case study focuses on the implementation of an advertising strategy through Google Ads and Meta Ads, with the aim of increasing sales in the B2C market. A comparison of the results between the first and second quarters of 2024 showed a significant improvement in performance, with an increase in sales and a simultaneous reduction in advertising costs.

Services

We took full responsibility for managing advertising campaigns on Google and Meta, with the aim of improving sales performance and maximizing ROI. Our approach included optimization strategies for lower CPA and increased conversion rates, while also developing organic posts to build trust and increase audience engagement. By combining targeted ads with organic posts, we achieved a comprehensive approach that enhanced the company’s overall image and supported sales.

THE SOLUTION

The method

To achieve the above goals, we developed a multidimensional strategy based on audience analysis, personalized advertising, and continuous optimization. We focused on specific product categories for audiences with pets, such as dogs and cats, ensuring that the ads addressed their specific needs.

  • Analysis of the Common Objective:
    Through data analysis, we identified the demographic and psychographic information of Intuizoon’s customers and tailored advertising messages to focus on the needs of pet owners. For example, advertisements for dog parasite control products emphasized quality and practicality, while advertisements for pet lotion highlighted the formula that protects the skin from allergens.
  • Personalized Product-Based Ads:
    Instead of creating general campaigns, we focused on personalized ads for each product category, highlighting the unique features of each product so that the messages would be more targeted and effective.
  • Βελτιστοποίηση Διαφημίσεων:
    Through A/B testing, we tested various titles, images, and calls to action (CTAs) to see what performed best on each platform. After analyzing the results, we optimized the campaigns to reduce the cost per acquisition (CPA) and increase conversions.
  • Retargeting and Dynamic Ads:
    We used retargeting to re-engage users who had shown interest but did not complete their purchase. Dynamic product display ads, tailored to the user’s browsing history, contributed significantly to improving conversion rates.
  • Performance Analysis and Monitoring:
    Performance was monitored using data analysis tools, focusing on key indicators such as CPA, conversion rate, and total conversions. This allowed us to adjust the strategy in real time, ensuring improved efficiency.

THE RESULTS

The result

The implementation of the advertising strategy yielded significant results, improving efficiency and reducing costs across all platforms, not only achieving the initial goals but also exceeding them. Specifically, the following was achieved:

  • Facebook: 55% reduction in CPC, 306.1% increase in conversions, and 107.5% increase in conversion rate.
  • Google: CPA reduced by 43.3%, conversions increased by 118.6% and conversion rate increased by 89.9%.
  • Overall: Conversion rate increased by 197.6%, conversions increased by 133.3%, and CPA decreased by 49.5%.

Our strategy led to a substantial increase in sales and recognition for Intuizoon, while reducing customer acquisition costs. The use of personalized ads, continuous optimizations, and dynamic tools such as retargeting yielded positive and measurable results. This success has created a strong foundation for long-term growth and strengthened the company’s market presence.

THE CHALLENGE

We succeeded

197.6%

Increase Conversion Rate by

118.6%

Increase in Conversions by

49.5%

Reduction of CPA by

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