Karagiannis

SEO Audit & Comparative Analysis

What we knew was that his website had undergone technical and visual changes. We knew that the maximum traffic the website had at its peak was around 8,000 visitors per day, and that was our first goal. So we started the SEO audit to identify technical issues that were preventing us from appearing. At the same time, a comparative analysis of the two sites (old and new) was carried out to see content changes, pages that no longer exist, and backlinks that may have been lost.

After resolving the findings of the two analyses, Google began giving us back all the rankings that had been lost two years ago.

EEAT development

One of the most decisive factors for the SEO of a medical website is E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). In our case, the doctor had to highlight his experience through real-life cases or patient testimonials, his expertise through scientifically documented articles, his authority through references to conferences or publications, and his trustworthiness through a complete CV, clear sources, and a transparency policy on the website.

Keyword Research & Topical Authority

Topical Authority is the perception of search engines that a site is an authority in a specific subject area because it covers it in depth and consistently.

Example: If a doctor wants to gain topical authority on breast cancer, it is not enough to write one article; they need to create content that covers all aspects in detail: diagnosis, treatment, prevention, psychological support, nutrition, etc. The more comprehensive the coverage, the more Google will recognize them as an authority on the subject.

So, we conducted comprehensive keyword research on each core topic that interested us and created a detailed plan for creating new content and, of course, updating older content.

Content renewal & AI

In this day and age, where artificial intelligence (AI) is widely used to generate content, it is crucial to emphasize that in the medical field, human writing remains irreplaceable. Texts produced exclusively by AI often do not meet the E-E-A-T criteria that Google considers essential for medical topics. Furthermore, such content carries risks in terms of accuracy and reliability—elements that are absolutely fundamental when it comes to health and public information.

In our process, we utilize technology differently: we use our custom GPT tool, called “Content Architect.” Its role is not to write, but to strategize: it creates structured content guides based on keywords, thematic clusters, entities, and competition analysis. This gives the copywriter—or the doctor, in this particular case—a powerful framework for producing the most complete, accurate, and high-quality text with a human touch.