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Kollises
TOP Results in the industry
We succeeded
40%
Increase Revenue
42%
Increase Transactions
60%
Increased Conversion Rate
50%
of sales come from the private label product line
INTRODUCTION
For the past 10 years, Kollises has provided its customers with top-of-the-line home and professional equipment. With over 20,000 items available, they combine absolute quality with innovative design. Each product reflects the latest trends in interior design while offering some of the most competitive prices on the market.
THE CHALLENGE
The challenge
With online platforms for home and office furniture experiencing significant growth, Kollises aimed to increase sales and overall e-shop revenue. To achieve this, they partnered with GIM to drive higher conversions across various platforms.
Services
- Google Ads
- Facebook Ads
THE SOLUTION
The method
Before partnering with GIM, the company ran traffic-oriented campaigns focused on driving visits rather than conversions—which was their actual goal. Upon taking over the account, we acknowledged the fierce industry competition but identified our partner’s distinct competitive advantages: a vast product variety, lower market prices, and immediate delivery.
After analyzing the collected data, we proceeded to:
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Strengthen top-performing sales categories by investing the initial budget to fuel Kollises’ growth.
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Expand into other, lesser-known categories as ROAS improved, gradually increasing the budget and testing new channels to identify what works.
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Pivot the strategy—leveraging the site’s historical data—shifting the focus of ads from driving mere traffic to driving purchases and profit.
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Utilize the Madgicx tool to manage increased traffic and strengthen campaign structure, resulting in a 60% increase in conversion rate.
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Launch Google Audio Ads appearing in music content and podcasts to further enhance brand awareness.
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Promote Kollises’ private label products to secure higher profit margins.
THE RESULTS
The result
After implementing these actions, we achieved:
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Revenue increase: 39.77%
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Transaction increase: 41.26%
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Conversion rate increase: 60.08%
Simultaneously, we achieved a milestone where 50% of total sales came from Kollises’ own private label product line.
THE CHALLENGE
We succeeded
40%
Increase Revenue
42%
Increase Transactions
60%
Increased Conversion Rate
50%
of sales come from the private label product line
