Kontoloukas.gr

TOP Results in the industry

SEO Case Study: July 2023 – Dec 2024 Kontoloukas is a company active in the field of renovations and technical and plumbing works, offering comprehensive solutions for every type of technical project. With many years of experience and an emphasis on quality, it serves residential and commercial spaces throughout Attica.

We succeeded

+432.29%

Increase in organic traffic by

+118,37%

Increase in conversions by

INTRODUCTION

Kontoloukas specializes in comprehensive solutions for home, bathroom, and kitchen renovations, as well as a full range of technical and plumbing services. Combining experience, quality craftsmanship, and practical design, the company ensures excellent results that meet every customer’s needs with consistency and professionalism.

The objective of the collaboration with GIM was to strengthen brand awareness, boost organic traffic, and generate high-quality organic leads.

THE CHALLENGE

The challenge

Kontoloukas sought to enhance its online presence and drive organic visits to its website, aiming to acquire more customers in a highly competitive industry.

The main challenges we had to address were:

Low organic traffic
Limited visitor-to-customer conversions
Lack of strategic SEO-oriented content
Absence of a strong backlink profile and domain authority

Services

Keyword research and clustering
Design, creation, and posting of quality content
On-page optimization
Authority building with off-page SEO

THE SOLUTION

The method

We followed a comprehensive SEO strategy that included both on-page and off-page actions. More specifically:

On-page SEO:

Extensive keyword research to identify keywords with high relevance and commercial intent.
Reorganization of content architecture and renewal of basic service pages based on SEO best practices.
Research and organization of blog calendar content, with regular articles targeting long-tail and transactional keywords.
Creation of rich, targeted content around high-search topics and practical value, such as:

Maintenance instructions and troubleshooting plumbing problems
(e.g. leaks, poor water flow, siphons)
Cost-effective solutions for renovating and restoring spaces
(e.g., inexpensive ceiling options, repairs without demolition)
Detailed guides on technical infrastructure and plumbing installations
(e.g., upgrading or repairing plumbing networks)
Evaluating renovation options in existing spaces
(e.g., painting tiles versus replacing them)
Ideas for practical and aesthetic renovation of interior spaces
(e.g. ceilings, bathrooms, kitchens)

Optimisation of old blog articles, through:
- Adding relevant internal links for better navigation and SEO value
- Enriching with new content for better keyword targeting

Off-page SEO:

Creation of backlinks from thematically related sites and blogs (technical, construction).
Promoting the company in targeted news media, with strategic anchors that reinforce specific pages.

Increase domain authority and brand trust through valid and relevant links.

THE RESULTS

The result

Through our systematic and strategic approach to SEO, Kontoloukas achieved impressive improvements across all key performance indicators:

432.29% increase in organic traffic
118.37% increase in conversions
Significant ranking improvement in organic searches for related high-demand keywords

Transformation of the website from a simple informational site into a lead generation and sales tool