Mecha Engineering

Mecha Engineering is one of the most pioneering construction companies in Greece. It carries out design, supervision, and construction projects for real estate in Greece and abroad.

Its construction activities include building facilities, new constructions, or renovations of residences and stores.

We succeeded

1st place

for the keywords 'home construction' and 'construction company' (previous year: it didn't even rank in the top 100 organic results!)

1st place

for the keyword renovation (previous position: 9th)

2nd position

for the keywords home renovation and residential renovations (previous time: position 7th)

3rd position

for the keywords renovations and home renovations (previous time: 15th and 6th position respectively)

4th place

for the keyword 'house construction' (previous year: 97th place)

390%

increase organic traffic

70%

Increase leads

INTRODUCTION

With extensive research contributions and a wealth of innovative projects, Mecha Engineering’s goal is always high quality. This is reflected in its website, which is technically sound, user-friendly, and rich in content.

THE CHALLENGE

The challenge

Mecha Engineering chose GIM’s SEO Experts to optimize its website and increase organic traffic. The useful blog articles, detailed description of the company’s services, and informative photos on this aesthetically and technically high-quality website ensured that visitors were converted into customers to the maximum extent possible. Thus, the increase in traffic was directly linked to an increase in the company’s profitability.

To achieve this increase in traffic, the goal was set to get Mecha’s site on the first page of Google’s organic results for highly competitive keywords such as “renovations,” “home renovation,” and “home construction.” To do this, Mecha Engineering had to surpass many important competitors in order to win the coveted clicks on words with a huge volume of searches every month.

Services

Search Engine Optimization

THE SOLUTION

The method

The method used by GIM’s SEO Experts was based on two pillars. On the one hand, great attention was paid to the site itself, so that all the necessary optimizations could be made to attract users’ interest and offer them a pleasant browsing experience in accordance with Google’s guidelines (on-page optimization). On-page SEO actions included updating meta data to increase the click-through rate of critical pages, checking all technical issues that determine site performance (technical SEO audit), and integrating pages through effective interlinking.

In combination with the above actions, off-page optimization was also implemented, with the aim of strengthening the brand and authority of the site. In order to create a clean and efficient link profile, backlinks that damaged the website’s credibility were removed through disavow. In addition, a smart content marketing methodology was followed that highlighted Mecha Engineering’s high level of expertise in its industry. At the same time, the link building strategy was complemented by other actions to acquire reliable backlinks, such as registration in high authority directories of related activities, social bookmarks and comments, and public publishing websites.

THE RESULTS

The result

Continuous research and evaluation of actions and close cooperation with Mecha Engineering managers brought spectacular results within the first year of our actions. Specifically, Mecha Engineering soon appeared on the first page for all the keywords we were targeting.
And that’s not all. Within a year, it appeared in the top positions for these highly competitive keywords, even though, when we started SEO, some of them didn’t even appear in the top 100 results!

This success was also reflected in organic traffic. With our targeted actions, organic traffic increased by 390%, which also led to a 70% increase in leads!

Translated with DeepL.com (free version)

THE CHALLENGE

We succeeded

1st place

for the keywords 'home construction' and 'construction company' (previous year: it didn't even rank in the top 100 organic results!)

1st place

for the keyword renovation (previous position: 9th)

2nd position

for the keywords home renovation and residential renovations (previous time: position 7th)

3rd position

for the keywords renovations and home renovations (previous time: 15th and 6th position respectively)

4th place

for the keyword 'house construction' (previous year: 97th place)

390%

increase organic traffic

70%

Increase leads

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Mecha Engineering

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