Mpomponieres24.gr

To improve its weak points, Mpomponieres24.gr turned to GIM. GIM’s SEO team launched a comprehensive, highly effective SEO strategy, including the following services:

SEO technical audit:

We evaluated the technical health of the website to identify issues affecting its search engine performance. This included analyzing load speed, URL structure, robots.txt and sitemap files, and other technical aspects. Our goal was to fix technical issues to improve ranking and user experience.

Keyword research and clustering:

We conducted extensive keyword research to identify the most relevant and competitive keywords for Mpomponieres24.gr. We then grouped these keywords into thematic clusters (keyword clustering) to optimize the pages and create new content that responds to user searches.

On-page optimisation:

We optimized the website pages, including titles, meta descriptions, headers, and content, to ensure they were search engine friendly and relevant to the target keywords. This helped improve the website’s ranking and user experience.

Mini CRO audit and implementation:

We conducted a mini CRO audit to identify elements of the website that could be improved to increase conversions. We incorporated changes to the page layout, call-to-action buttons, and overall user experience to make it easier for visitors to become customers.

Content planning, creation and publication:

We designed a content calendar and created articles and pages that were optimized for SEO and met user needs. We published this content regularly to maintain visitor interest and improve the site’s organic ranking.

Competitor backlink profile analysis:

We analyzed the backlink profiles of competitors to identify opportunities for acquiring quality backlinks to Mpomponieres.gr. This analysis allowed us to design a strategy to increase the website’s authority in search engines, as we had a complete and relevant backlink profile, ensuring all the necessary trust and authority signals.

Authority building με off-page SEO:

For Mpomponieres.gr, off-page SEO was combined with a branding strategy that enhanced brand recognition and trust, while also increasing organic traffic, as branding plays a greater role than ever in organic rankings. Based on this, we proceeded to create articles on the following topics:

• Guides on the latest trends in wedding and christening favors, published on reputable websites and blogs, reinforcing our authority.
• Personalized gifts, attracting visitors looking for something special. Our articles were published in lifestyle blogs and magazines, expanding our audience.
• It provided practical guides and advice on organizing weddings and baptisms, publishing this content on specialized blogs and forums.
• We created backlinks from local blogs and websites, attracting customers from the area around our physical stores, and organized local events in collaboration with influencers.

This strategy increased the visibility, trust, and organic ranking of Mpomponieres24.gr, leading to higher traffic and increased sales.