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Must Men Fashion
TOP Results in the industry
For several years, the "Musts" of men's clothing have been synonymous with the well-known business, Must Men Fashion, based in Argostoli!
Driven by a passion for men’s fashion, dedication, and zeal to ensure every man has what he needs to build a stylish, high-quality wardrobe, Must Men Fashion has steadily established itself over time.
When the business decided to trust GIM with its entire digital marketing strategy, a new era began—marked by a rapid increase in sales, an influx of new loyal customers, and significantly higher traffic—thanks to the pioneering and strategic actions that characterize GIM.
The evaluation covers a one-year period
We succeeded
97%
Total turnover increase
+350%
Facebook Ads
+50%
Overall ROAS increase
-15%
Reduction in Google Ads CPC
> 20
Total ROAS
INTRODUCTION
The BCR² method played a decisive role in the strategy we adopted for Must Men Fashion. However, what makes the BCR² methodology truly valid and effective is the continuous repetition of its steps—setting new goals and constantly adapting to new market data.
BCR² is a recurring cycle; consumer needs constantly change, demand shifts, and new products frequently enter the market.
THE CHALLENGE
The challenge
Jenny Han, the award-winning American author, once said, “Victory is 1000 times sweeter when you’re the underdog.”
Let’s go back to our story, specifically to Argostoli, home to one of the now most famous clothing stores: Must Men Fashion. The road to the top was not a bed of roses.
It wasn’t just the difficulties most Greek entrepreneurs face in the post-crisis era. Must Men Fashion had to face other daily challenges, such as increasing competition in Online Fashion Retail. Furthermore, being based on an island certainly created more logistical obstacles, especially during the COVID-19 Black Friday period.
However, the owner’s entrepreneurial spirit and open mind, combined with the right partnerships, helped significantly. As a result, Must has managed a steady upward trajectory for several years, establishing itself among the leaders of men’s fashion.
Services
- Google Ads
- Facebook Ads
- Social Media Management
THE SOLUTION
The method
Following continuous market research, the creation of over 80 advertising campaigns with hundreds of ad sets, and a ~200% growth in the first year of implementing GIM’s procedures, Must Men Fashion has firmly established itself in the men’s fashion sector!
Starting from the local community of Kefalonia, the business has managed to stand out among major Greek brands and claim a significant market share, showing a continuous upward trend.
Comprehensive market study, monitoring of new trends, experienced partners, innovative digital marketing methods, as well as the patience and will of the business itself to evolve, paved the way for a new era despite the adverse conditions of the times.
THE RESULTS
The result
We Achieved
-
97% Total Revenue Increase
-
+350% Facebook Ads Revenue
-
+165% Google Ads Revenue
-
+50% Total ROAS Increase
-
+96% Traffic
-
-15% Reduction in Google Ads CPC
-
> 20 Total ROAS
THE CHALLENGE
We succeeded
97%
Total turnover increase
+350%
Facebook Ads
+50%
Overall ROAS increase
-15%
Reduction in Google Ads CPC
> 20
Total ROAS
