SkoReal

TOP Results in the industry

PPC Case Study: (1/8/23 – 1/3/2024) Increase in potential customers by 23.8% in 7 months, through targeted campaigns and optimization strategy SEO Case Study (01/01/2024 – 01/03/2025) Impressive increase in organic traffic and potential customers: from 200 to 3,000 daily visitors, with a well-structured SEO strategy and continuous optimization.

We succeeded

34.3%

Increase in traffic by

1.400%

Increase daily organic traffic

23.8%

Increase conversions by

Lead Generation

Significant increase in lead generation from online campaigns

Top 3

For the keyword real estate agency Thessaloniki

200+ keywords on the 1st page

Increase in keyword ranking on the first page by 413%.

INTRODUCTION

SkoReal, founded in 2008 in Thessaloniki, is a real estate agency specializing in the real estate sector. With extensive knowledge and experience, it offers a wide range of properties and provides reliable advice and services to clients looking for residential or commercial properties to rent or buy, or who have properties to sell. During its collaboration with GIM, SkoReal opened a second office, strengthening its business activity in real estate promotion.

THE CHALLENGE

The challenge

With competition constantly increasing both locally and online, SkoReal sought to become more recognizable and attract potential buyers and tenants, thereby increasing its customer base. The company was looking for a reliable partner to help it achieve these goals. For this reason, it chose to work with GIM to strengthen its online presence, increase awareness, and attract more potential customers through leads.

Services

Google Ads
Facebook Ads
SEO

THE SOLUTION

The method

Through careful strategy and targeted campaigns, combining Google Ads and Facebook Ads, we conducted several A/B tests on visuals and tone of voice, increasing the number of leads and enhancing the recognition of each new service provided by SkoReal.

During the SEO audit, we identified significant issues that were hindering the organic growth of the site, both in terms of technical SEO > and in terms of user experience (UX). Based on the findings, clear directions and guidelines were formulated, focusing on programmatic SEO strategies. The goal was to implement a new version of the site that would allow targeted ranking for basic keywords, such as “rent a house in Thessaloniki,” but also for long-tail keywords. >”house rental Thessaloniki”, but also on long-tail keywords related to areas such as “house rental Pylaia”, “Toumba”, etc.

Recognizing the importance of topical authority, we began developing a real estate-centric blog. Through targeted articles, the blog aims not only to inform users, but also to strengthen their trust in Skoreal, with the ultimate goal of converting readers into customers.

Finally, knowing the crucial role of content on a classifieds site, we organized and trained the Skoreal team in optimizing property descriptions. Through practical guidance, we ensured better visibility on search engines, as well as increased chances of preference from visitors.

THE RESULTS

The result

After implementing all of the above actions, we managed to achieve significant results:

34.3% increase in paid traffic
950% increase in organic daily traffic (from 200 to 2,100) on transactional pages
Increase in organic daily traffic by 1000% (from 100 to 1,100) on informational pages
Increase in conversions by 23.8% from paid channels
Increase in Organic Conversions by 244% (year-on-year comparison)

Alongside the targeted advertising strategy on Facebook and Google, specialized Google Sheets were developed to record and analyze phone calls. This practice allowed us to gain a deeper understanding of customer needs and preferences, significantly improving campaign effectiveness and strengthening the brand’s overall commercial impact in the market.