Tahipack

TOP Results in the industry

Tahipack has been specializing in the food and beverage packaging industry for many years.

It stands out for the quality of its products and the innovative solutions it offers.
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We succeeded

610%

Increase in leads

90%

Increase in Search Impression Share

66%

Increase Google impressions

INTRODUCTION

Tahipack, with an emphasis on providing the right solution to large industries whose main focus is food and beverage packaging, decided to turn to GIM when it realized that its presence in the online world could open new doors to potential customers who had long since begun using digital platforms in search of the right B2B partner.

THE CHALLENGE

The challenge

Tahipack has now become the top choice for industries and factories seeking a specialized, customized solution to achieve top quality and guaranteed results in food packaging and beyond!

 

Services

  • Facebook Ads
  • Google Ads
  • Social Media Management
  • SEO
  • Email Marketing

THE SOLUTION

The method

What we did!

The BCR² method played a decisive role in the strategy we decided to follow at Tahipack, through four specific steps:

● Research: Research and preparation are key parts of the process, as knowledge of the audience and every particularity that characterizes the buying public determines the action plan.
● Bring: Through the first digital actions, the customer sees the first numbers increase, traffic rise, and demand move to a new level!
● Convert: When traffic has reached a satisfactory level, it is time to convert visitors to the site into customers who now trust and prefer the products of the business in question.
● Retain: Increasing repeat sales is our ultimate goal, seeking to create a loyal customer base and ultimately increase the company’s revenue through the appropriate mechanisms.

However, what makes the BCR^2 methodology valid and effective is the repetition of all these steps, setting new goals and always listening to new market data. BCR^2 is a repeating cycle, as consumer needs are constantly changing, demand is diversifying, and new products are frequently appearing.

THE RESULTS

The result

GIM takes action!

To implement Tahipack’s strategy, we utilized various media, with Google, Facebook, and email marketing as the main channels of promotion. After conducting the necessary research, which had to be specifically targeted at a B2B approach, we began to create a custom strategy with the main goal of increasing leads, i.e., Tahipack’s potential customers. With many years of experience in successful lead generation projects and the corresponding practices, we applied the most modern marketing methods to gradually bring Tahipack to the top!
The culmination of our collaboration was Tahipack’s award at the PEAK Performance Marketing Awards 2021, with a Bronze award in the Best Performance in B2B category!

 

New Era

With a total increase in leads of 610%, an increase in Search Impression Share of 90%, an increase in Google Ads impressions of 66%, and an increase in Facebook impressions of 42%, Tahipack managed to expand into the B2B market, even in the midst of a pandemic!
In addition, the large volume of customers created the need to create a new machine service and, of course, the corresponding department, as well as an in-house Digital Marketing Department to effectively support all online activities.

THE CHALLENGE

We succeeded

610%

Increase in leads

90%

Increase in Search Impression Share

66%

Increase Google impressions

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