Dioptra Publications

TOP Results in the industry

One of the most successful publishing houses collaborated with GIM Agency in 2016.

Year: 2016 Dioptra Publications is one of the largest and most renowned publishing houses in Greece, boasting a wealth of best-selling titles and collaborations with acclaimed authors such as Victoria Hislop, Yannis Xanthoules, Kostas Krommydas, and many others.
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We succeeded

+24.13%

Increase in organic traffic (SEO)

+45.47%

Increase in sales (SEO)

+300%

Increase in ROI (Adwords)

+91%

Improvement of Conversion Rate (Adwords)

INTRODUCTION

Beyond high-level literary collaborations, Dioptra maintains partnerships with a vast retail network, including department stores, chains, and local bookstores. This creates a strong sense of responsibility regarding the brand’s online representation and the digital marketing strategy required to balance these channels.

THE CHALLENGE

The challenge

In November 2016, Dioptra Publications chose GIM Agency as its Strategic Partner in Internet Marketing, entrusting us with the training and implementation of AdWords and SEO (Search Engine Optimization) actions, as well as e-business consulting.

When we took on the project, the publisher’s e-shop ranked on average between the 4th and 7th page of search results, capturing a very small market share through organic traffic, despite being a well-known brand.

Online competition is fierce, stemming from both established publishing houses and major book retailers who run extensive paid and organic campaigns.

GIM’s primary achievement was ranking the e-shop on the first page of Google’s organic results for highly competitive keywords and improving all qualitative and quantitative metrics of the Google AdWords account, resulting in a significantly improved Return on Investment (ROI).

The following extremely positive results were achieved within just 3 months.

Services

  • Search Engine Optimization
  • Google Ads

THE SOLUTION

The method

We assumed management of the advertising strategy with specific goals in mind. A major challenge for the Marketing department was promoting new titles that lacked prior recognition. However, the results were extremely positive.

The process included:

  • In-depth analysis and optimization of the Google AdWords account.

  • Research and analysis of the target audience.

  • Site analysis and optimization recommendations to boost sales through improved navigation and User Experience (UX).

  • Consulting via specialized seminars aimed at optimizing forecasting quality and strategic decision-making.

  • In-depth technical and content quality analysis of the site.

  • SEO recommendations for the e-shop in accordance with best practices.

THE RESULTS

The result

The improvement in organic rankings for key search terms was spectacular. Specifically:

Rankings:

  • Ebook: From 74th to 2nd position

  • Detective novels: From 50th to 2nd position

  • New book releases: From 13th to 4th position

  • Romance books: From 71st to 2nd position

  • Psychology books: From 32nd to 2nd position

  • Children’s books: From unranked to 6th position

The rankings achieved by dioptra.gr resulted in a +24.13% increase in organic traffic and a +45.47% increase in sales from organic sources compared to the previous year.

We Achieved

  • +300% Increase in ROI

  • +194% Increase in orders through AdWords

  • -51% Reduction in Cost Per Order (CPA)

  • +91% Improvement in Conversion Rate

  • -3% Reduction in Bounce Rate

  • +46% Increase in Average Session Duration

THE CHALLENGE

We succeeded

+24.13%

Increase in organic traffic (SEO)

+45.47%

Increase in sales (SEO)

+300%

Increase in ROI (Adwords)

+91%

Improvement of Conversion Rate (Adwords)

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