{"id":20439,"date":"2024-07-23T12:33:29","date_gmt":"2024-07-23T10:33:29","guid":{"rendered":"https:\/\/www.gimagency.gr\/case-study\/rainbow-waters\/"},"modified":"2026-01-26T20:24:59","modified_gmt":"2026-01-26T18:24:59","slug":"rainbow-waters","status":"publish","type":"case_study","link":"https:\/\/www.gimagency.gr\/en\/case-study-en\/rainbow-waters\/","title":{"rendered":"Rainbow Waters"},"excerpt":{"rendered":"<p>Rainbow Waters\u00ae\ufe0f is a leading company in the water cooler and household water filter sector in Greece and one of the largest in Europe.<\/p>\n","protected":false},"featured_media":20055,"template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"case_study_category":[],"class_list":["post-20439","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rainbow Waters Marketing Case Study - GIM Agency<\/title>\n<meta name=\"description\" content=\"Rainbow Waters achieved a 237% increase in conversion rate and a 31% reduction in CPA through a multi-channel digital marketing strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gimagency.gr\/en\/case-study-en\/rainbow-waters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rainbow Waters Marketing Case Study - GIM Agency\" \/>\n<meta property=\"og:description\" content=\"Rainbow Waters achieved a 237% increase in conversion rate and a 31% reduction in CPA through a multi-channel digital marketing strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gimagency.gr\/en\/case-study-en\/rainbow-waters\/\" \/>\n<meta property=\"og:site_name\" content=\"GIM Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-26T18:24:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gimagency.gr\/wp-content\/uploads\/2024\/07\/RW-Featured-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"812\" \/>\n\t<meta property=\"og:image:height\" content=\"456\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gimagency.gr\/en\/case-study-en\/rainbow-waters\/\",\"url\":\"https:\/\/www.gimagency.gr\/en\/case-study-en\/rainbow-waters\/\",\"name\":\"Rainbow Waters Marketing Case Study - GIM Agency\",\"isPartOf\":{\"@id\":\"https:\/\/www.gimagency.gr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.gimagency.gr\/en\/case-study-en\/rainbow-waters\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.gimagency.gr\/en\/case-study-en\/rainbow-waters\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gimagency.gr\/wp-content\/uploads\/2024\/07\/RW-Featured-Image.png\",\"datePublished\":\"2024-07-23T10:33:29+00:00\",\"dateModified\":\"2026-01-26T18:24:59+00:00\",\"description\":\"Rainbow Waters achieved a 237% increase in conversion rate and a 31% reduction in CPA through a multi-channel digital marketing strategy.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.gimagency.gr\/en\/case-study-en\/rainbow-waters\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.gimagency.gr\/en\/case-study-en\/rainbow-waters\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gimagency.gr\/en\/case-study-en\/rainbow-waters\/#primaryimage\",\"url\":\"https:\/\/www.gimagency.gr\/wp-content\/uploads\/2024\/07\/RW-Featured-Image.png\",\"contentUrl\":\"https:\/\/www.gimagency.gr\/wp-content\/uploads\/2024\/07\/RW-Featured-Image.png\",\"width\":812,\"height\":456},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.gimagency.gr\/en\/case-study-en\/rainbow-waters\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.gimagency.gr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rainbow Waters\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gimagency.gr\/#website\",\"url\":\"https:\/\/www.gimagency.gr\/\",\"name\":\"GIM Agency\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.gimagency.gr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rainbow Waters Marketing Case Study - GIM Agency","description":"Rainbow Waters achieved a 237% increase in conversion rate and a 31% reduction in CPA through a multi-channel digital marketing strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gimagency.gr\/en\/case-study-en\/rainbow-waters\/","og_locale":"en_US","og_type":"article","og_title":"Rainbow Waters Marketing Case Study - GIM Agency","og_description":"Rainbow Waters achieved a 237% increase in conversion rate and a 31% reduction in CPA through a multi-channel digital marketing strategy.","og_url":"https:\/\/www.gimagency.gr\/en\/case-study-en\/rainbow-waters\/","og_site_name":"GIM Agency","article_modified_time":"2026-01-26T18:24:59+00:00","og_image":[{"width":812,"height":456,"url":"https:\/\/www.gimagency.gr\/wp-content\/uploads\/2024\/07\/RW-Featured-Image.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.gimagency.gr\/en\/case-study-en\/rainbow-waters\/","url":"https:\/\/www.gimagency.gr\/en\/case-study-en\/rainbow-waters\/","name":"Rainbow Waters Marketing Case Study - GIM Agency","isPartOf":{"@id":"https:\/\/www.gimagency.gr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gimagency.gr\/en\/case-study-en\/rainbow-waters\/#primaryimage"},"image":{"@id":"https:\/\/www.gimagency.gr\/en\/case-study-en\/rainbow-waters\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gimagency.gr\/wp-content\/uploads\/2024\/07\/RW-Featured-Image.png","datePublished":"2024-07-23T10:33:29+00:00","dateModified":"2026-01-26T18:24:59+00:00","description":"Rainbow Waters achieved a 237% increase in conversion rate and a 31% reduction in CPA through a multi-channel digital marketing strategy.","breadcrumb":{"@id":"https:\/\/www.gimagency.gr\/en\/case-study-en\/rainbow-waters\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gimagency.gr\/en\/case-study-en\/rainbow-waters\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gimagency.gr\/en\/case-study-en\/rainbow-waters\/#primaryimage","url":"https:\/\/www.gimagency.gr\/wp-content\/uploads\/2024\/07\/RW-Featured-Image.png","contentUrl":"https:\/\/www.gimagency.gr\/wp-content\/uploads\/2024\/07\/RW-Featured-Image.png","width":812,"height":456},{"@type":"BreadcrumbList","@id":"https:\/\/www.gimagency.gr\/en\/case-study-en\/rainbow-waters\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gimagency.gr\/"},{"@type":"ListItem","position":2,"name":"Rainbow Waters"}]},{"@type":"WebSite","@id":"https:\/\/www.gimagency.gr\/#website","url":"https:\/\/www.gimagency.gr\/","name":"GIM Agency","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gimagency.gr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.gimagency.gr\/en\/wp-json\/wp\/v2\/case_study\/20439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gimagency.gr\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.gimagency.gr\/en\/wp-json\/wp\/v2\/types\/case_study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gimagency.gr\/en\/wp-json\/wp\/v2\/media\/20055"}],"wp:attachment":[{"href":"https:\/\/www.gimagency.gr\/en\/wp-json\/wp\/v2\/media?parent=20439"}],"wp:term":[{"taxonomy":"case_study_category","embeddable":true,"href":"https:\/\/www.gimagency.gr\/en\/wp-json\/wp\/v2\/case_study_category?post=20439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}