{"id":21895,"date":"2026-07-14T15:38:32","date_gmt":"2026-07-14T13:38:32","guid":{"rendered":"https:\/\/www.gimagency.gr\/?page_id=21895"},"modified":"2026-07-14T15:42:39","modified_gmt":"2026-07-14T13:42:39","slug":"use-of-data-via-the-meta-marketing-api","status":"publish","type":"page","link":"https:\/\/www.gimagency.gr\/en\/use-of-data-via-the-meta-marketing-api\/","title":{"rendered":"Use of Data via the Meta Marketing API"},"content":{"rendered":"
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Who we are<\/h2>\n
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GIM Agency<\/strong>\u00a0(GIM AGENCY \u039c\u039f\u039d\u039f\u03a0\u03a1\u039f\u03a3\u03a9\u03a0\u0397 \u0399\u039a\u0395) is a digital marketing agency based in Athens, Greece, providing advertising campaign management services (Google Ads, Meta Ads) to its business clients. As part of these services, we operate an app registered with Meta for Developers, through which we retrieve performance data from ad accounts we have been authorized to access.<\/p>\n<\/div>\n<\/section>\n

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What data we access<\/h2>\n

Through the Meta Marketing API, and exclusively from ad accounts to which we have been explicitly granted access via Business Manager (System User), we retrieve:<\/p>\n

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Performance metrics<\/div>\n
Spend, impressions, clicks, CTR, CPM<\/div>\n<\/div>\n
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Conversions<\/div>\n
Conversions, purchase value, ROAS<\/div>\n<\/div>\n
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Campaign structure<\/div>\n
Campaign, ad set, and ad names<\/div>\n<\/div>\n
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Account details<\/div>\n
Ad account ID, currency, timezone<\/div>\n<\/div>\n<\/div>\n

We do not collect<\/strong>\u00a0personal data of end consumers (e.g. names, emails, visitor behavior) through the Marketing API \u2014 only aggregated, anonymized advertising performance statistics.<\/p>\n<\/section>\n

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Why we use it<\/h2>\n