Tahipack

TOP Results in the industry

Tahipack has been specializing in the food and beverage packaging industry for many years.

It stands out for the quality of its products and the innovative solutions it offers.

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We succeeded

610%

Increase in leads

90%

Increase in Search Impression Share

66%

Increase Google impressions

INTRODUCTION

With a focus on providing the right solutions to large industries primarily involved in food and beverage packaging, Tahipack decided to turn to GIM when it realized that a strong online presence could open new doors to potential customers. These businesses had long since begun using digital platforms to search for the right B2B partner.

THE CHALLENGE

The challenge

Tahipack has now become the top choice for industries and factories seeking specialized, customized solutions to achieve top quality and guaranteed results in food packaging and beyond!

Services

  • Facebook Ads
  • Google Ads
  • Social Media Management
  • SEO
  • Email Marketing

THE SOLUTION

The method

What we did!

The BCR² method played a decisive role in the strategy we implemented for Tahipack, following four specific steps:

  • Research: Research and preparation are key parts of the process. Knowledge of the audience and every particularity that characterizes the buying public determines the action plan.

  • Bring: Through initial digital actions, the client sees the first metrics increase, traffic rise, and demand move to a new level!

  • Convert: Once traffic reaches a satisfactory level, it is time to convert site visitors into customers who trust and prefer the business’s products.

  • Retain: Increasing repeat sales is our ultimate goal, seeking to create a loyal customer base and ultimately increase the company’s revenue through the appropriate mechanisms.

However, what makes the BCR² methodology valid and effective is the repetition of all these steps—setting new goals and constantly listening to new market data. BCR² is a repeating cycle, as consumer needs constantly change, demand diversifies, and new products frequently appear.

THE RESULTS

The result

GIM takes action!

To implement Tahipack’s strategy, we utilized various media, with Google, Facebook, and Email Marketing as the main channels of promotion.

After conducting the necessary research—which had to be specifically targeted for a B2B approach—we began to create a custom strategy with the main goal of increasing leads (i.e., Tahipack’s potential customers). With many years of experience in successful lead generation projects and best practices, we applied the most modern marketing methods to gradually bring Tahipack to the top!

The culmination of our collaboration was Tahipack’s recognition at the PEAK Performance Marketing Awards 2021, winning the Bronze Award in the Best Performance in B2B category!

A New Era

With a 610% total increase in leads, a 90% increase in Search Impression Share, a 66% increase in Google Ads impressions, and a 42% increase in Facebook impressions, Tahipack managed to expand significantly into the B2B market, even in the midst of a pandemic!

In addition, the large volume of new customers created the need to establish a new machine service department and an in-house Digital Marketing Department to effectively support all online activities.

THE CHALLENGE

We succeeded

610%

Increase in leads

90%

Increase in Search Impression Share

66%

Increase Google impressions

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