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Must Men Fashion
TOP Results in the industry
The Must Men Fashion store trusted us to establish it as the must-visit destination for men's fashion with a 360 Digital Marketing Plan.
We succeeded
217%
Increase in organic non-branded traffic within 1 year
88.7%
Increase in relevant keyword visibility
33%
Increase revenue
INTRODUCTION
The Must Men Fashion store is located in Argostoli, Kefalonia, and since 2007 has been offering modern men’s clothing and underwear from leading Greek and foreign brands.
From its very first day of operation, Must Men Fashion has emphasized the must-have trends in men’s fashion, collaborating with famous brands from around the world that not only keep up with contemporary trends but also create them.
The store and then the e-shop became popular throughout Greece, as every man who cares about his style can find branded men’s clothing at very affordable prices, depending on his age and taste.
THE CHALLENGE
The challenge
Must Men Fashion, a store that has focused on must-have trends in men’s fashion since its inception, entrusted GIM’s experts with the task of increasing sales through a comprehensive plan. Despite the store’s location, logistical difficulties, and fierce competition, we managed to boost sales to levels that would be the envy of much larger companies.
Services
- Facebook Ads
- Google Ads
- Social Media Management
- SEO
- Copywriting
THE SOLUTION
The method
Combined with our BCR2 methodology. Market research, influx of potential customers, increase in conversion rate and eshop and average basket size, and increase in loyalty. All known advertising channels were utilized, systematic communication with the customer regarding commercial policy, utilization of sophisticated tools to increase the most important KPIs.
THE RESULTS
The result
After extensive research into competition in Greece and abroad, we implemented significant and innovative technical changes that allowed for maximum visibility of the eshop categories to users who are ready to make a purchase. This resulted in an increase in organic traffic.
After one year, we achieved a 217% increase in non-branded organic traffic and an 88.7% increase in relevant keyword appearances. These increases ultimately led to a 33% increase in revenue.
THE CHALLENGE
We succeeded
217%
Increase in organic non-branded traffic within 1 year
88.7%
Increase in relevant keyword visibility
33%
Increase revenue
