The iStore

TOP Results in the industry

Best in Electronics & Gadgets | E-volution Award 2026 (Silver) Comparison Period: September 2025 – December 2025 vs. September 2024 – December 2024

Omnichannel Performance Strategy with Data-Driven Optimization
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istore Case Study

We succeeded

INTRODUCTION

The-iStore is one of Greece’s most dynamic destinations for purchasing the latest electronics and gadgets, offering a wide and constantly updated range of products tailored to the needs of the modern consumer.

THE CHALLENGE

The challenge

  • Navigating a highly competitive industry characterized by high Cost Per Click (CPC), constant pressure for high yields, and demanding performance marketing requirements.
  • Overcoming data limitations caused by the implementation of Consent Mode v2, which created a strict need for reliable attribution and accurate performance tracking.
  • Developing a unified cross-channel strategy to ensure a consistent brand presence, optimally utilize the increased budget, and maximize performance across all touchpoints.

Our primary goals were to achieve a ROAS of ≥ 5, increase overall traffic by 40%, and boost returning users by 30% through targeted campaigns and User Experience (UX) optimizations.

Services

  • Google Ads & Shoply
  • Meta Ads
  • Newsletter – Email Automations
  • Social Media

THE SOLUTION

The method

Our strategy was built on advanced campaign structures and automated optimization practices, aiming for maximum efficiency and performance across every communication channel.

Meta Ads

Our Meta strategy relied on Advantage+ campaigns segmented by product category, fully leveraging tracking via the Conversions API (CAPI) and Advanced Matching. This approach achieved greater accuracy in data collection, improved attribution, and boosted conversions across all key touchpoints.

Google Ads

For Google Ads, integrating the Shoply – Shopping Ads Suite was a decisive factor in campaign growth. Through smart segmentation and product grouping, we highlighted product categories with higher profit margins, while performance-based budget allocation boosted the segments with the highest ROI. Simultaneously, we optimized feed management and bidding strategies, driving stronger performance in our Shopping Campaigns.

Klaviyo

Klaviyo was utilized as a core tool to enhance omnichannel performance through personalized automations and flows, such as abandoned cart, winback, and cross-sell campaigns. These automations were tailored based on user behavior, successfully increasing returning users, Customer Lifetime Value (CLV), and Average Order Value (AOV).

THE RESULTS

The result

Analytics

  • +110.72% increase in Total Users
  • +80.24% increase in Returning Users
  • +148.19% increase in Total Revenue

Google Ads

  • +19.27% increase in Google Ads Conversion Value
  • +5% increase in Search Impression Share

Meta Ads

  • +50.93% increase in Meta Conversions
  • +54.26% increase in Meta Conversion Value
  • 13.23 ROAS on Meta

Klaviyo

  • +309% increase in Revenue generated by Klaviyo

This project highlighted the effectiveness of an omnichannel, data-driven strategy that combined performance marketing and automation to optimize overall performance. Through targeted initiatives across all channels, we achieved a substantial increase in revenue, traffic, and customer value.

THE CHALLENGE

We succeeded

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