Echo Deco

The method used by GIM’s SEO Experts was based on two pillars. First, they paid close attention to the site itself, making all the necessary optimizations to attract users’ interest and offer them a pleasant browsing experience in accordance with Google’s guidelines (on-page optimization). On-page SEO actions included updating meta data to increase the click-through rate of critical pages, checking all technical issues that determine the site’s performance (technical SEO audit), and generally all the steps that would ensure the best user experience on a site with so many categories and subcategories.

In combination with the above actions, off-page optimization was also implemented, with the aim of strengthening the brand and authority of the site. In order to create a clean and efficient link profile, backlinks that damaged the website’s credibility were removed. In addition, a smart content marketing methodology was followed that highlighted Echo Deco’s original home decorating suggestions in order to stand out from the competition. At the same time, the link building strategy was complemented by other actions to acquire reliable backlinks, such as registration in high authority directories of related activities, social bookmarks and comments, and public publishing sites.

The Google Ads strategy aimed to find the most effective keywords that offer the best balance between searches, cost, and competition. Through in-depth analysis and research of the target group, we created specially designed ads to increase traffic and transactions in the e-shop. Through our analysis, we designed a long-term segmentation for our account and, by optimizing it, we managed to outperform our competitors by more than 80%.