Mama Said

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Case Study: September 1, 2023 to January 31, 2024. 30% increase in total turnover for an online baby clothing store

We succeeded

30%

increase in total turnover by

34.4%

increase in total sales by

INTRODUCTION

Mama Said is a store offering maternity wear, baby and children’s clothing, and accessories from leading European brands. With an emphasis on high-quality products and aesthetics, Mama Said meets the needs of expectant mothers and their babies.

THE CHALLENGE

The challenge

Mama Said, with the primary goal of increasing sales – conversion rate and overall turnover, approached GIM in search of strategies and solutions that would optimize the promotion of its products, increase the performance of its advertisements, and strengthen consumer purchasing behavior.

Services

Google Ads
Meta Ads

THE SOLUTION

The method

When taking on the project, the GIM team aimed to increase sales and total turnover from the e-shop and proceeded by promoting ads targeting conversions on Google and Meta Ads simultaneously.

With regard to Google ads, it proceeded with:

Performance max campaign, with a Generic asset, configured according to each period,
Search campaigns, based on specific Keywords,
Search campaign, based on the brand name.

Regarding the strategy followed on Meta, the following were created:

Traffic Ads, to a lookalike audience,
Dynamic Product Ads (DPA), for remarketing to those who had already come into contact with the products through the site,
Dynamic Ads for Broad Audiences (DABA), with the aim of displaying the entire catalog to a broad audience.

THE RESULTS

The result

After implementing all of the above measures, we achieved:

a 30% increase in total turnover
a 34.4% increase in total sales

THE CHALLENGE

We succeeded

30%

increase in total turnover by

34.4%

increase in total sales by

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