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Must Men Fashion
TOP Results in the industry
The Must Men Fashion store trusted us to establish it as the must-visit destination for men's fashion with a 360 Digital Marketing Plan.
We succeeded
217%
Increase in organic non-branded traffic within 1 year
88.7%
Increase in relevant keyword visibility
33%
Increase revenue
INTRODUCTION
Located in Argostoli, Kefalonia, Must Men Fashion has been offering modern men’s clothing and underwear from leading Greek and international brands since 2007.
From its very first day of operation, Must Men Fashion has focused on the absolute “must-haves” of men’s fashion, collaborating with famous global brands that not only keep up with contemporary trends but define them.
The physical store—and subsequently the e-shop—became popular throughout Greece, as every style-conscious man can find branded clothing at very affordable prices, tailored to his age and taste.
THE CHALLENGE
The challenge
Must Men Fashion, a store dedicated to the essential trends of men’s fashion since its inception, entrusted GIM’s experts with the task of increasing sales through a comprehensive plan. Despite the store’s island location, logistical challenges, and fierce competition, we managed to boost sales to levels that would be the envy of much larger companies.
Services
- Facebook Ads
- Google Ads
- Social Media Management
- SEO
- Copywriting
THE SOLUTION
The method
We combined our BCR² methodology—Market Research, Influx of Potential Customers (Bring), Increase in Conversion Rate (Convert), and Increase in Loyalty (Retain)—with a holistic approach.
We utilized all major advertising channels, maintained systematic communication with the client regarding commercial policy, and leveraged sophisticated tools to optimize the most critical KPIs (such as e-shop conversion rate and average basket size).
THE RESULTS
The result
Following extensive research into competition both in Greece and abroad, we implemented significant and innovative technical changes that maximized the visibility of e-shop categories to users with high purchase intent. This resulted in a substantial increase in organic traffic.
After one year, we achieved a 217% increase in non-branded organic traffic and an 88.7% increase in relevant keyword impressions. These improvements ultimately led to a 33% increase in revenue.
THE CHALLENGE
We succeeded
217%
Increase in organic non-branded traffic within 1 year
88.7%
Increase in relevant keyword visibility
33%
Increase revenue
