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Pet4U
TOP Results in the industry
Pet4u.gr is Greece's leading online pet shop, offering a wide range of products for pets.
Pet4u.gr has established itself as the leading pet shop in Greece, largely thanks to the pivotal role played by GIM Agency in SEO and Google Ads management.
We succeeded
+50%
Increase in Organic Traffic
-30%
Reduced Cost per Click (AdWords)
-50%
Reduced Cost per Online Sale (AdWords)
INTRODUCTION
GIM was entrusted with the design of the online store, the optimization of organic traffic, and the management of Google Ads.
THE CHALLENGE
The challenge
We took over the management of the Google Ads account in June 2014, setting the following goals:
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Increase online sales.
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Achieve a high conversion rate, comparable to industry benchmarks.
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Increase brand awareness for Pet4u.gr.
We designed our strategy by analyzing the competition and historical data from the previous year using Google Analytics. During implementation, we utilized new techniques and features from the Google Ads platform, specifically focusing on distinct customer segments and tailored advertising messages.
Services
- Search Engine Optimization
- Google Ads
THE SOLUTION
The method
By deploying GIM’s SEO methodology, we achieved the top ranking on Google.gr for the primary keyword “pet shop” within a short timeframe starting in February 2014. Simultaneously, we improved organic traffic for numerous other keywords.
This effort continued over the following years, resulting in top rankings for dozens of keywords. The results from the continuous optimization of Google Ads were equally impressive.
THE RESULTS
The result
After continuous optimization and close collaboration with the Marketing department, we achieved the following:
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30% reduction in Cost Per Click (CPC), while maintaining the same high ad position in the Search Network.
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The overall Quality Score of the account rose to 9/10 and 10/10.
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The sales rate through Google Ads campaigns is 25% above the average of all other traffic sources.
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The average Cost Per Sale (CPA) has been reduced by 50% from the initial target.
We Achieved
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30% reduction in Cost Per Click (CPC)
-
25% increase in sales through Google Ads (outperforming other traffic sources)
-
50% reduction in the average Cost Per Sale
-
#1 Ranking for the keyword “pet shop”
THE CHALLENGE
We succeeded
+50%
Increase in Organic Traffic
-30%
Reduced Cost per Click (AdWords)
-50%
Reduced Cost per Online Sale (AdWords)
