Pet4U

TOP Results in the industry

Pet4u.gr is Greece's leading online pet shop, offering a wide range of products for pets.

Pet4u.gr has established itself as the leading pet shop in Greece, thanks in large part to the important role played by GIM Agency, SEO, and Google Ads management.
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We succeeded

+50%

Increase in Organic Traffic

-30%

Reduced Cost per Click (AdWords)

-50%

Reduced Cost per Online Sale (AdWords)

INTRODUCTION

GIM undertook the design of the Pet Shop, the optimization of organic traffic, and the management of Google ads.

THE CHALLENGE

The challenge

We took over the management of the Google Ads account in June 2014, setting the following goals:

1. Increase online sales
2. Achieve a high conversion rate, comparable to the average conversion rate
3. Increase the recognition of the Pet4u.gr brand

We designed the strategy we would follow by analyzing the competition and statistics from the previous year using Google Analytics.

In implementing the strategy, we utilized new techniques and methods from the Google Ads Platform, with a specific focus on different customer segments and different advertising messages.

Services

  • Search Engine Optimization
  • Google Ads

THE SOLUTION

The method

By utilizing GIM’s SEO methodology within a short period of time, starting in February 2014, we achieved the top ranking on Google.gr for the most basic keyword “pet shop” and, at the same time, improved organic traffic for many other keywords. This effort continued over the following years, resulting in top rankings for dozens of keywords.

Equally impressive were the results from the continuous optimization of Google ads.

 

THE RESULTS

The result

After continuous optimization and in collaboration with the Marketing department, we achieved the following:

1. A 30% reduction in cost per click (CPC), while maintaining the same high ad position in the search network
2. The overall Quality Score of the account rose to 9/10 and 10/10
3. The sales rate through AdWords campaigns is 25% above the average of all other traffic sources
4. The average cost per sale has been reduced by 50% from the initial target set

We also achieved:

A 30% reduction in cost per click (CPC), while maintaining the same high ad position in the search network

A 25% increase in sales through Google Ads campaigns (above the average of all other traffic sources)

A 50% reduction in the average cost per sale

THE CHALLENGE

We succeeded

+50%

Increase in Organic Traffic

-30%

Reduced Cost per Click (AdWords)

-50%

Reduced Cost per Online Sale (AdWords)

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