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Pizza Fan
TOP Results in the industry
Pizza Fan, the largest pizza chain in Greece and one of the most popular fast food brands, entrusted GIM's SEO experts with its online presence.
Pizza Fan, as part of the reconstruction of its website using PWA technology, turned to GIM Agency as the most powerful partner for SEO.
We succeeded
1st place
of organic results and a notable increase in its revenue
+199%
increase in visibility ranking
+148%
increase in organic users with a clear trend for even greater growth each month
INTRODUCTION
The aim of the collaboration was to evaluate the new site in terms of Technical SEO and ensure its leading position in Google’s organic results. The goal was to make the transition smooth and then increase organic traffic (and corresponding sales).
THE CHALLENGE
The challenge
Pizza Fan approached GIM to optimize its new website by checking its search engine friendliness. In our experience, transitioning to a new website is often accompanied by many technical problems that worsen the user experience and lower the website’s organic search results.
Our goal was to check all the parameters that affect the site’s presence in organic results and ensure a smooth transition from the old to the new site and its ranking at the top of Google’s organic results.
Services
- Search Engine Optimization
THE SOLUTION
The method
The SEO Audit of the Pizza Fan website began in December 2020 and was completed in January 2021. During this one-month period, a complete technical audit of 100+ points was carried out, focusing on the factors that determine the site’s search engine friendliness and its ranking in organic results.
Specifically, the audit examined all pages of the website at the code level, with an emphasis on various aspects of its performance, such as speed, dwell time, conversion rate, ease of navigation and order completion, design, and quality content.
GIM’s holistic approach is based on our many years of experience that Google evaluates a multitude of factors to rank a site in organic results. In addition to its technical excellence, the overall user experience, as well as its prestige and reputation, play an important role.
The SEO Audit was largely completed manually, page by page, in order to analyze each point in detail with absolute accuracy and reliability. In addition, a wide range of effective and reliable SEO tools were used to cover every parameter in the multifaceted audit of the site.
The findings of the SEO Audit were presented to Pizza Fan managers, who were given specific optimization recommendations. Specifically, the audit stage was followed by SEO Consulting, where we focused on providing advice and devising a successful strategy based on targeted actions in line with the results of the SEO Audit.
THE RESULTS
The result
Now that most of the improvements we suggested have been implemented, the results in terms of site performance are spectacular. In just a few months, visibility ranking has increased by 199%. This threefold increase is due to the fact that the site is technically sound, which is reflected in its visibility on search engines.
The result of these actions is also reflected in organic traffic, where we have seen a 148% increase in organic users with a clear trend for even greater growth each month.
This increase naturally leads to the ultimate goal of every business, which is to increase revenue. Specifically, conversions, i.e. users who visit the site and proceed to purchase, have increased significantly as a result of the overall increase in traffic and site optimizations to make it more user-friendly and offer a pleasant browsing experience.
In short, the transition from the old to the new site not only did not cause any problems for Pizza Fan, but also led to even greater success in a very short time, with the company consolidating its position at the top of organic search results and achieving a remarkable increase in revenue.
THE CHALLENGE
We succeeded
1st place
of organic results and a notable increase in its revenue
+199%
increase in visibility ranking
+148%
increase in organic users with a clear trend for even greater growth each month
