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Pizza Fan
TOP Results in the industry
Pizza Fan, the largest pizza chain in Greece and one of the most popular fast-food brands, entrusted GIM's SEO experts with its online presence.
As part of its website reconstruction using PWA (Progressive Web App) technology, Pizza Fan turned to GIM Agency as its strategic partner for SEO.
We succeeded
1st place
of organic results and a notable increase in its revenue
+199%
increase in visibility ranking
+148%
increase in organic users with a clear trend for even greater growth each month
INTRODUCTION
The objective of the collaboration was to evaluate the new site in terms of Technical SEO and secure its leading position in Google’s organic results. The goal was to ensure a smooth transition and subsequently drive an increase in organic traffic and corresponding sales.
THE CHALLENGE
The challenge
Pizza Fan approached GIM to optimize its new website by assessing its search engine friendliness. In our experience, migrating to a new website is often accompanied by numerous technical issues that can negatively impact user experience and cause a drop in organic search rankings.
Our goal was to audit all parameters affecting the site’s presence in organic results, ensuring a seamless transition from the old site to the new one while maintaining its top ranking on Google.
Services
- Search Engine Optimization
THE SOLUTION
The method
The SEO Audit of the Pizza Fan website began in December 2020 and was completed in January 2021. During this one-month period, a comprehensive 100+ point technical audit was conducted, focusing on the factors that determine search engine friendliness and organic ranking.
Specifically, the audit examined all website pages at the code level, emphasizing performance aspects such as speed, dwell time, conversion rate, ease of navigation, order completion, design, and content quality.
GIM’s holistic approach is based on years of experience knowing that Google evaluates a multitude of factors to rank a site. Beyond technical excellence, overall user experience, prestige, and brand reputation play a critical role.
The SEO Audit was largely conducted manually, page by page, to analyze each point in detail with absolute accuracy and reliability. Additionally, a wide range of effective and trusted SEO tools were used to cover every parameter of this multifaceted audit.
The findings were presented to Pizza Fan managers, accompanied by specific optimization recommendations. The audit stage was followed by SEO Consulting, where we focused on providing advice and devising a successful strategy based on targeted actions aligned with the audit results.
THE RESULTS
The result
With most of the suggested improvements now implemented, the site’s performance results are spectacular. In just a few months, search visibility increased by 199%. This threefold increase is attributed to the site’s technical soundness, which is directly reflected in its search engine visibility.
The impact of these actions is also evident in organic traffic, where we observed a 148% increase in organic users, with a clear trend for continued growth month over month.
Naturally, this increase leads to the ultimate goal of every business: increased revenue. Specifically, conversions—users visiting the site and proceeding to purchase—have increased significantly as a result of the overall traffic boost and site optimizations designed to create a friendlier, more pleasant browsing experience.
In short, the transition from the old to the new site not only prevented any disruption for Pizza Fan but led to even greater success in a very short time, with the company consolidating its position at the top of organic search results and achieving a remarkable increase in revenue.
THE CHALLENGE
We succeeded
1st place
of organic results and a notable increase in its revenue
+199%
increase in visibility ranking
+148%
increase in organic users with a clear trend for even greater growth each month
