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Skrekis
TOP Results in the industry
SKREKIS SA has specialized in the sale of electrical equipment and lighting since 1979, starting as a family business.
We succeeded
131%
Increase Revenue
52%
Increase in Conversion Rate
106%
Increase in orders on the e-shop
INTRODUCTION
Today, the company operates five physical stores in Athens! It maintains a fleet of 20 commercial vehicles for distribution while actively expanding its B2B sales sector. SKREKIS SA entrusted GIM with the primary goal of increasing both retail and wholesale sales, alongside strengthening brand awareness within the industry.
THE CHALLENGE
The challenge
Faced with intensifying competition in the electrical appliances, lighting, and smart home systems sector, as well as rising advertising costs, SKREKIS SA turned to GIM’s experts to boost e-shop sales and strengthen its industry presence by building strong brand awareness.
The company’s vast and constantly expanding product range, combined with post-COVID market dynamics, presented a unique challenge. GIM responded with a comprehensive and meticulously planned strategy.
Services
- Facebook Ads
- Google Ads
- Social Media Management
- Newsletters
- LinkedIn Ads
- Pinterest Ads
THE SOLUTION
The method
To implement the strategy, we initially leveraged Facebook and Google advertising channels with specialized, creative campaigns. By prioritizing A/B testing for creative assets, messaging, and audience personas—while simultaneously identifying top-selling product categories—we managed to boost both total revenue and conversion rates from the very beginning.
In the second phase, capitalizing on the momentum of a forward-thinking company, we developed a new strategic plan to take the business to the next level.
The actions we took included:
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A 100% increase in the marketing budget after the first six months of collaboration, adding LinkedIn and Pinterest to the advertising mix.
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Local campaigns tailored to each specific store to boost awareness and foot traffic.
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Enhancement of creative social media content, ensuring posts reflected the values and character of the business.
Thus, we created a holistic strategy covering both retail and the B2B segment!
THE RESULTS
The result
The results validated the initial plan and strategy created for SKREKIS SA, delivering a 106% increase in orders, a 52% increase in conversion rate, and a corresponding 130% increase in revenue!
We Succeeded
After more than a year of advertising across all channels, SKREKIS SA has not only achieved an overall increase in e-shop turnover but has also successfully increased traffic in physical stores and consolidated its presence in B2B sales, ushering the company into a new era of growth.
THE CHALLENGE
We succeeded
131%
Increase Revenue
52%
Increase in Conversion Rate
106%
Increase in orders on the e-shop
