Sweebies

TOP Results in the industry

Sweebies.gr is an online boutique offering original, high-quality party supplies.

It was created in 2013 by two parents who decided to offer unique party decorations to those who want to celebrate all the moments of their lives, just like they do. It offers original choices and ideas for every occasion, from birthdays to graduation parties.

We succeeded

1st place

Position in search results for the term "party items"

1st place

Page for many keywords with commercial value. From the first quarter

+200%

Increased traffic in the first year

207%

Increased annual turnover in the first year

INTRODUCTION

The collaboration with Gim was multifaceted and involved actions to optimize organic results, advertising on Google and Facebook, and redesigning the e-shop.

THE CHALLENGE

The challenge

Sweebies chose GIM’s SEO Experts to successfully promote its E-shop in organic search engine results and increase its online sales. It all started with the redesign of the e-shop with the aim of providing an excellent user experience and highlighting the brand’s high aesthetics and uniqueness. At the same time, in-depth research was conducted on the competition and the target audience in order to design the appropriate SEO strategy.

The goal was for Sweebies to stand out in a highly competitive environment, as major competitors offer party supplies at very low prices. Sweebies’ competitive advantage is the high quality of its products and its comprehensive offerings for every occasion and type of party. Based on this pillar, the GIM team proceeded to design the appropriate strategy.

Services

  • SEO Audit
  • Website Re-design
  • Search Engine Optimization
  • Google Ads
  • Facebook Ads

THE SOLUTION

The method

The new Online Store that was created is fully compliant with Google guidelines, both for Search Engine Optimization and for the best user experience. The On Page SEO strategy included all the basic elements such as the now familiar Meta Data, as well as technical aspects for a smooth transition from the old to the new E-Shop.

In addition, with a view to the user experience and their stay in the Online Store, which is one of the most important factors affecting Google rankings, the categories and subcategories of the menu were also adjusted. Users can now easily view party items sorted by theme, occasion, and color quickly and easily.

THE RESULTS

The result

In just six months, Sweebies reached the first page for some of the most targeted keywords in the category, such as “special parties,” “special children’s parties,” and “children’s party decorations.” In its first year, it ranked first for most of these keywords and continues to hold that position today.

In the three years we have been working together, organic traffic has increased by more than 126%, average monthly traffic has increased by 148%, and annual turnover from organic sales has increased by 117%.

One of the most important results of GIM’s strategy is that approximately 70% of visitors are returning visitors. Data such as this indicates the strength that the brand has gained and the achievement of the coveted customer loyalty.

GIM’s success was to display the site for many keywords with highly targeted purchasing intent in the first quarter and to achieve and maintain the top position to this day.

By selecting keywords that indicate purchasing intent, we managed not only to bring more visitors to the E-Shop, but also more customers. Continuous Search Engine Optimization brings exponential results in traffic value, the monetary value of traffic.

At the same time, GIM’s actions and suggestions helped establish a strong online brand with loyal customers.

GIM’s collaboration with Sweebies began with the creation of a user experience as unique as the items it sold. Through the relationship of trust that developed, GIM has also successfully undertaken digital advertising activities for Sweebies.gr.

THE CHALLENGE

We succeeded

1st place

Position in search results for the term "party items"

1st place

Page for many keywords with commercial value. From the first quarter

+200%

Increased traffic in the first year

207%

Increased annual turnover in the first year

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