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Tik Tok Marketing for Businesses
Increase your sales through TikTok Ads!
It’s easy to create videos for Tik-Tok, but difficult to make them drive sales! At GIM Agency, we know how to leverage this hot medium and enhance your business’s efficiency!
What is Tik Tok?
Tik Tok was created in China in 2017 and quickly spread to the rest of the world. Today, it is the most popular social media app for videos, with over 1 billion active users worldwide, including both men (53%) and women (47%). In our country, the platform’s users amount to approximately 2,600,000 per month. Of these, 55% are men, while 45% are women.
- The average user in Greece spends 80 minutes a day on Tik Tok
- 67% of users state that the platform inspired them to make purchases
- 60% of Generation Z follows brands on Tik Tok
- 74% say Tik Tok convinced them to seek more information about a product or brand
- 66% of users agree that the platform helped them decide what to buy
- 66% of users would participate in a challenge
- 91% of users state they would upload content, participate in a challenge or trend, or promote a video related to a product
What do Tik-Tok Ads offer?
- Traffic boost
- Strengthening brand awareness
- Increase in engagement
- Increase in viewers’ purchase intent
- Advertising products and services to a targeted audience
- Attracting new partners for your business’s growth
- Easy and quick rise in followers
- A great opportunity because it is not as competitive as Facebook and Instagram
How is promotion carried out
through Tik Tok?
Of course, it is not the only age group using this platform. Tik Tok is equally popular among older age groups. According to research, approximately 32.4% of users are between 25-34 years old, 15.6% are between 35-44 years old, and 7.9% belong to the 45-54 age group.
A business can greatly benefit from Tik Tok if it decides to start promoting itself through this platform. With the launch of Tik Tok ads, the video is uploaded to Direct, the users’ homepage. These videos increase organic reach, site traffic, and conversion rate.
The above are ensured through Tik Tok itself, thanks to its algorithm’s effective operation. The algorithm is designed to promote content that matches each user’s interests. Thus, 59% of users feel a developed sense of “belonging.” What better way than the “direct” contact of businesses with the young audience through the platform where they feel most comfortable?
For a successful Tik Tok marketing strategy, we have developed a specific methodology, utilizing a variety of tools, constantly updating ourselves on all new trends, and continuously evolving our techniques:
- Research and analysis: We start with researching the business, the competition, and all new trends.
- Consulting: We provide consulting sessions so that you can also participate in creating the appropriate content for your business.
- Content creation: Content is one of the most important parts for promotion on Tik Tok. It should be short, direct, with viral trends and a humorous tone. We are capable of creating personalized content that directly addresses the audience you wish to target.
- Collaboration with content creators: Content creators produce popular, entertaining content for various platforms, each with their own unique character and style. At GIM Agency, we have the means to connect you with content creators for immediate and successful collaboration with them.
- Progress monitoring: We constantly monitor the progress of Tik Tok ads, while simultaneously staying updated on trends and making necessary suggestions and modifications.
- Reports: We provide monthly reports on the progress of each action, as well as its effectiveness.
- Performance-based strategy: Our experienced team of experts will ensure that all campaigns are tailored to the goals and KPIs. This way, you will maximize your ad spend.
Why choose GIM Agency for advertising your business on Tik Tok?
- High ROI: We bring a high return on your advertising investment.
- Scientific methodology: We have all the scientific methodology and adapt it based on the needs of each business.
- Knowledge of many tools: We combine knowledge in Google Ads, Social Media Marketing to maximize performance.
- We are more than experts: We don’t just have the necessary knowledge. We are your new strategic partner for your business.
- Continuous updates: We are constantly updated on all algorithm changes and platform trends.
- Investment creation: We turn Tik Tok Ads from an expense into a pleasant and profitable investment for your business.
Frequently asked questions about
Tik Tok Ads
How does the Tik Tok algorithm work?
The Tik Tok algorithm is the platform's operating system, which determines the type of videos that will appear on the For You page. The result is the display of personalized content for each user. Content personalization is determined by:
- User interactions: Accounts they follow, comments they've left on various videos, videos they've shared or added to favorites, etc.
- Information about each video: Descriptions, hashtags, music chosen for each video, etc.
- Device settings: Language, region, device type (Android, Apple).
Are Tik Tok ads personalized?
For Tik Tok to display personalized ads to each user, it requests permission to use data. As it gathers information about each user's interaction with the platform's content, everyone has the opportunity to view ads for products according to their recent interests. For example, if a user constantly watches videos with vacation and travel tips, it's not unlikely that ads for travel packages, ferry or airline tickets, etc., will appear.
How do ads work on Tik Tok?
Tik Tok ads operate based on user demographics, interests, and behavior. They can be videos, images, or even hashtag challenges. This material is then presented to the audience in the form of sponsored videos, ads on the For You page, or promoted trends.
What types of businesses are Tik Tok ads suitable for?
As Gen Z are the primary users of Tik Tok, this platform is suitable for all businesses that wish to reach a young audience. Some examples include e-shops, clothing, cosmetics, footwear companies, technology product companies, etc.
How effective are Tik Tok ads?
Tik Tok is a relatively new player in the social media world, gaining more and more ground continuously. Many large international brands choose Tik Tok as a means to promote their business. But is this type of advertising equally effective for smaller-scale businesses? The answer is yes. This platform offers great opportunities. This means that even the smallest businesses can experiment with content creation and promotion.
Get it now completely free and discover:
- What makes TikTok different from other Social Media (and why everyone is trying to copy it)
- Why more and more businesses are deciding to advertise through TikTok
- Examples from famous TikTok Creators to inspire you
- What is the measured influence of TikTok on the consumer audience?
- 5 Tips to start on TikTok immediately!
