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Facebook Advertising for Businesses
Boost your business sales through effective Facebook Ads!
You are certainly aware that Facebook page management and ad creation are crucial elements for promoting a business. At GIM Agency, we possess all the necessary expertise for Facebook ad management, ensuring their maximum efficiency and boosting your business’s profits!
Facebook Advertising
Facebook is the platform with the most users worldwide, boasting over 2.9 billion active users. In fact, 2 billion of them use this platform daily. 46.3% of users are men, while 43.7% are women. Some more interesting statistics about Facebook include:
- More than 7 million users use Facebook in Greece
- 1.6 billion users worldwide follow a business on Facebook
- Facebook is the platform with the third-highest number of visits worldwide
- 67% of Facebook’s monthly users log in daily
- Facebook is the favorite platform for users in the 35-44 age group
- Users spend an average of 19.7 hours per month on Facebook
- Approximately 1 billion users message a business through Meta apps every week
- 53% of users are more likely to make a purchase from a business they can communicate with via Facebook
- 54.9% of users follow or search for businesses and products through the platform
What do Facebook Ads offer businesses?
Facebook ads are a significant tool to connect with your customers and audience and build a relationship of trust with them. Through Facebook advertising, your business gains:
- Increased traffic
- Enhanced brand awareness
- Increased engagement
- Greater audience interest in purchases
- Promotion of products and services to a targeted audience
At GIM Agency, we possess all the necessary knowledge and experience to create a smart and effective Facebook advertising strategy that aligns with your brand and objectives.
How can we achieve effective Facebook advertising for you?
A business, regardless of its size, can benefit from Facebook.
Users can directly engage with products or services that interest them and proceed directly to sales. Furthermore, these ads increase page traffic and the conversion rate.
For successful, targeted Facebook advertising, we have developed a specific methodology, utilize a wide range of tools, stay informed about all platform developments, and continuously evolve our techniques. More specifically, we operate based on the following:
- Research, analysis: Before proceeding with Facebook ad creation, we begin by researching your business, competitors, and all industry trends.
- Strategy: We create a customized strategy based on your needs, goals, and KPIs. This way, you can maximize your ad spend.
- Consulting: We provide consulting sessions so that you can also participate in selecting the appropriate content for your business.
- Progress monitoring: We continuously monitor the progress of Facebook ads and proceed with necessary suggestions and modifications.
Reports: We provide monthly reports on the progress and effectiveness of each action.
Why choose GIM Agency for your Facebook advertising?
GIM Agency is a cornerstone for creating a successful marketing strategy, for many reasons. The most important ones are:
- Return on Investment (ROI): We deliver a high return on your advertising investment.
- Scientific methodology: We possess all the necessary scientific methodology for Facebook advertising and adapt it to the needs of each business.
- Extensive tool knowledge: We combine expertise in Social Media Marketing and Google Ads advertising for high returns.
- More than specialists: We are not just Facebook ad specialists. We are your new strategic partner for promoting and advancing your business.
- Continuous updates: We are continuously updated on every change occurring in the Facebook algorithms, as well as all new trends that emerge periodically.
Investment: We transform Facebook page management into a tool that will boost your profits.
Why choose GIM Agency for advertising your business on Tik Tok?
- High ROI: We bring a high return on your advertising investment.
- Scientific methodology: We have all the scientific methodology and adapt it based on the needs of each business.
- Knowledge of many tools: We combine knowledge in Google Ads, Social Media Marketing to maximize performance.
- We are more than experts: We don’t just have the necessary knowledge. We are your new strategic partner for your business.
- Continuous updates: We are constantly updated on all algorithm changes and platform trends.
- Investment creation: We turn Tik Tok Ads from an expense into a pleasant and profitable investment for your business.
Frequently Asked Questions about
Facebook Ads
How to advertise on Facebook?
The process for creating a Facebook ad is quite simple and involves a number of steps. These steps include:
- Set a goal
- Choose the audience you want the ad to be shown to
- Set your ad budget
- Choose the ad format (image, video, etc.)
- Write the title and subject
- Submit your ad
- Monitor the progress of the Facebook ad
However, sometimes these steps are not enough. A Facebook ad specialist knows all the specificities required for successful business promotion and will take the necessary actions to ensure maximum results.
How do I run a sponsored ad on Facebook?
When we refer to a sponsored Facebook ad, we mean a promoted, paid advertisement. The process for making an ad sponsored is quite simple. All you need to do is go to your Facebook page. Then, you need to select the post you wish to sponsor and click on "Boost Post". Choose your objective, either based on your settings or automatically. Once you complete the ad, select "Boost Post Now".
How much does Facebook advertising cost?
There is no specific answer regarding the cost of Facebook advertising, as the cost depends on many factors. Location, audience targeting, business type, and competition level are factors you should consider when calculating the amount you wish to spend for a successful Facebook ad. Facebook ad specialists will easily identify all these factors and boost your business's popularity.
Is Facebook a suitable medium for B2B advertising?
The answer to this question is unequivocally positive. Most internet users have a Facebook account. Through this platform, you can stay in touch with your existing clients, reach new ones, and easily promote your brand to audiences interested in the B2B sector. By using the right tools, proper experimentation, and appropriate targeting, you will be able to identify your audience and see tremendous results in promoting your business.
Paid advertising on Facebook, Instagram, or Google? Which is better?
Facebook, Instagram, and Google all have significant potential for promoting any type of business. However, each of these platforms has its own unique characteristics. Ads must be adapted to these characteristics to be effective. That is, a Facebook ad that offers maximum performance on this platform does not mean it will be equally effective on Instagram.
Therefore, a comprehensive business promotion strategy on Facebook and Instagram, combined with Google Ads, will ensure the maximum return on your investment.
Is paid advertising on Facebook personalized?
Indeed, just like other platforms that incorporate ads such as TikTok Ads, Instagram Ads, the Facebook platform also strives to display ads to users based on their interests and posts. GIM Agency's marketers possess a wealth of tools for creating targeted ads that will directly address your audience.
How effective is Facebook advertising?
Both small and large businesses choose Facebook for increasingly effective business promotion. The reasons vary. These include:
- Targeting audiences with specific characteristics (e.g., age, location)
- Targeting audiences who already know about your business
- Finding audiences with characteristics similar to your customers (lookalike audiences)
- Measurable results, for optimizing ads and increasing their performance
Consequently, a business, regardless of its size, can leverage Facebook to expand its customer base.
Get it now completely free and discover:
- What makes TikTok different from other Social Media (and why everyone is trying to copy it)
- Why more and more businesses are deciding to advertise through TikTok
- Examples from famous TikTok Creators to inspire you
- What is the measured influence of TikTok on the consumer audience?
- 5 Tips to start on TikTok immediately!
