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Mama Said
TOP Results in the industry
30% increase in total revenue for an online baby clothing store
30% increase in total revenue for an online baby clothing store
We succeeded
30%
increase in total turnover by
34.4%
increase in total sales by
INTRODUCTION
Mama Said is a store offering maternity wear, baby and children’s clothing, and accessories from leading European brands. With a focus on high-quality products and aesthetics, Mama Said meets the needs of expectant mothers and their babies.
THE CHALLENGE
The challenge
Mama Said approached GIM with the primary goal of increasing sales, conversion rates, and overall turnover. They sought strategies and solutions that would optimize product promotion, boost ad performance, and drive consumer purchasing behavior.
Services
- Google Ads
- Meta Ads
THE SOLUTION
The method
Upon taking on the project, the GIM team aimed to increase e-shop sales and total revenue by running conversion-focused campaigns simultaneously on Google and Meta Ads.
For Google Ads, we implemented:
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A Performance Max campaign with a Generic Asset Group, tailored to seasonal trends.
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Search campaigns targeting specific non-branded keywords.
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A Brand Search campaign.
For the Meta strategy, we created:
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Traffic Ads targeting Lookalike Audiences.
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Dynamic Product Ads (DPA) for remarketing to users who had previously engaged with products on the site.
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Dynamic Ads for Broad Audiences (DABA) aimed at displaying the full catalog to a wider audience.
THE RESULTS
The result
After implementing these measures, we achieved:
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30% increase in total turnover (revenue)
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34.4% increase in total sales volume (transactions)
THE CHALLENGE
We succeeded
30%
increase in total turnover by
34.4%
increase in total sales by
