Evhouse

1. Domain Migration & Brand Positioning We kicked off the partnership with a strategic domain migration, selecting a more direct, recognizable, and user-friendly name. The goal was twofold:

• Achieve better brand recognition.

• Establish a stronger foundation for future backlinks, partnerships, and organic trust signals.

2. Full SEO Audit & CRO Consultation Next, we conducted a comprehensive audit, which included:

• Technical SEO Audit

• On-Page SEO Audit

• Off-Page SEO Audit

Simultaneously, we provided Conversion Rate Optimization (CRO) recommendations for critical touchpoints within the e-shop to:

• Improve the overall user journey.

• Increase conversions.

• Maximize organic revenue potential.

3. Website Architecture & Keyword Mapping One of the most crucial stages of our strategy was redesigning the website’s architecture. We created an SEO-focused site structure aimed at:

• Accurately targeting niche commercial keywords.

• Creating dedicated landing pages for every major keyword cluster.

• Improving the site’s overall topical relevance.

This approach significantly aided both organic rankings and the overall user navigation experience.

4. Competitor Analysis & Market Evaluation We carried out an extensive competitor analysis to:

• Evaluate the organic strategies of key market players.

• Identify content gaps.

• Discover backlink opportunities.

• Map out keyword opportunities with high commercial intent.

5. Content Strategy & Topical Authority Building In parallel, we performed extensive keyword and content research to produce material that would attract a highly targeted organic audience, serving as a tool to bolster the brand’s credibility and awareness. Through a strategic content approach, we sought to solidify the client’s presence in the e-mobility space, showcasing their expertise and know-how on topics spanning the entire EV ecosystem and EV charging solutions.

6. Off-Page SEO & Digital PR Strategy Finally, we designed and executed a comprehensive off-page SEO strategy aimed at:

• Strengthening Domain Authority.

• Increasing brand awareness.

• Improving the overall trustworthiness of the website.

This strategy was built on three core pillars:

• Strategic Advertorial Placements: Integrating the brand into authoritative advertorials related to e-mobility and technology.

• Guest Posting Strategy: Writing and publishing guest posts on informational websites and niche portals tailored to the EV audience.

• High-Authority Digital PR: Publishing advertorial pieces on high-traffic websites with exceptional brand recognition.