KooKoo

TOP Results in the industry

Paid Media · SEO · Influencer · Email Automation — A complete 360° transformation from a fashion e-shop to a sexual wellness brand.

Client: KooKoo | Period: January 2025 – April 2026 Platforms: Google Ads · Meta Ads · Organic Search Services: Paid Media · SEO · Influencer Marketing · Email Automation

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KOOKOO Case Study

We succeeded

+61%

Increase in Google Ads ROAS (6.01x → 9.68x)

+26%

Increase in Google Ads Revenue (with a 22% lower budget)

+106%

Increase in Meta Purchases/month (928 → 1,915)

+34%

Increase in Meta ROAS (6.61x → 8.89x)

+139%

Increase in Non-Branded Clicks (18.5K → 44.3K)

+541%

Increase in Product Snippet Clicks (3,800 → 24,400)

+812%

Increase in Blog Traffic (234 → 2,133 clicks)

6.2

Average Position — from 17.9

INTRODUCTION

KooKoo initially started as a fashion e-shop selling women’s clothing, swimwear, and accessories. The targeting was exclusively female, the brand positioning focused on casual fashion, and campaigns were organized around collections and seasonality. In 2025, the client identified an untapped market opportunity: a high demand for sexual wellness products in Greece, coupled with low paid media competition and high intent-based search volume.

THE CHALLENGE

The challenge

The goal was clear and demanding: A complete transformation of the brand, product categories, and audience—simultaneously across paid media, SEO, influencer marketing, and email automation—while maintaining and scaling ROAS from the very first phase.

Four major challenges:

  • Audience confusion: Existing visitors would see entirely different products. The brand had to be reintroduced without alienating the existing audience.

  • Starting from scratch on Meta: A brand new account with no pixel history and no custom audiences. We had to build Advantage+ campaigns from the ground up in a highly sensitive category.

  • SEO in a new category: Implementing an 18+ age-gate layer that wouldn’t block search engine crawlers, executing URL cleanups, and building new topical authority from zero within 12 months.

  • A new male audience: Targeting men for the first time required new creative logic, messaging, and audience segmentation.

KPI Objectives:

  • Increase ROAS on Google & Meta.

  • Improve Conversion Rate.

  • Boost organic visibility & non-branded clicks.

  • Establish Topical Authority in the new category.

  • Scale sales concurrently across both paid and organic channels.

Services

Google Ads Meta Ads SEO (Technical, On-page, Content, Backlinks) Influencer Marketing Email Automation

THE SOLUTION

The method

Our approach was rooted in full-funnel performance marketing, integrating Google Ads, Meta Ads, SEO, and Email Automation—with influencer content acting as the central pillar and primary performance asset.

Paid Media Strategy

  • Full campaign restructure: No elements from the old campaigns were reused. We implemented a new structure, bidding strategy, and targeting logic focused on high-intent keywords for sexual wellness.

  • Influencer-first creative: Influencer content (specifically, “Spyros Romantic” Instagram reels) served as the primary creative asset on Meta. This provided authenticity in a sensitive category, bypassed creative restrictions, and quickly generated social proof for the new account.

  • Email automation layer: We set up flows for basket abandoners and past buyers, adding an extra revenue layer without increasing ad spend and immediately improving the repeat purchase rate.

  • Dual audience targeting: We utilized separate ad sets for male and female audiences, featuring distinct messaging and placements, along with clear segmentation to prevent audience overlap.

Google Ads

  • Performance Max (PMax | REM) with target ROAS — remarketing to the existing audience.

  • Search DSA — a new keyword structure for sexual wellness categories.

  • PMax | New Customers — a dedicated campaign for new customer acquisition.

  • Leveraging audience and keyword insights for continuous full-funnel optimization.

Meta Ads

  • Advantage+ Shopping Campaigns utilizing a video-first approach.

  • Sales campaigns segmented by category (Sex Toys, Lingerie, Erotic Essentials).

  • DPA (Dynamic Product Ads) Catalogue Sales utilizing 7-day and 1-day attribution windows.

  • Layered remarketing funnels based on video engagement and on-site behavior.

  • Utilizing email lists to reactivate existing customers.

SEO — 7 Implementation Pillars

  1. 151-point Technical SEO audit: We mapped out crawlability, indexation, duplication, and overall SEO hygiene. The foundation was cleaned up before demanding higher performance from categories and products.

  2. Custom GPT for SEO-optimized product content: We built a custom GPT to generate SEO content faster and more consistently, ensuring better control over topics, structure, and brand voice.

  3. Category archive redesign: Implemented a new heading structure, introductory texts, FAQs, and meaningful interlinking. Visual linking elements were added for both users and crawlers.

  4. On-page optimization: Optimized titles, meta descriptions, internal links, FAQs, and short category descriptions, resulting in stronger relevance signals and improved SERP CTR.

  5. Crawlable 18+ layer & URL cleanup: Developed an 18+ verification layer that allowed normal search engine crawling. We also cleaned up category URLs, reducing duplication and creating a cleaner site architecture.

  6. Blog research, content calendar & topical authority: Established a blog calendar aimed at Top-of-Funnel (TOFU) audiences to support core categories. We built topical authority clusters around central themes.

  7. Backlink gap analysis & local backlink acquisition: Conducted research on the top 50 domains linking to competitors and executed a local backlink acquisition strategy to boost domain authority.

THE RESULTS

The result

Google Ads

With a 22% lower budget, Google revenue increased by 26%, and ROAS grew from 6.01x to 9.68x—a 61% increase.

  • Ad Spend: -21.8%

  • Revenue (Conv. Value): +26.1%

  • ROAS: +61.1% (6.01x → 9.68x)

  • Conversions: +21.2% (4,773 → 5,786)

  • Average Order Value: +4.6% (€38.52 → €40.30)

  • Cost per Conversion: -35.4% (€6.75 → €4.36)

Meta Ads

Starting from a new account with no pixel history. Comparisons are based on monthly averages due to different period durations.

  • Total Spend: +42% / month

  • Total Revenue: +91% / month

  • ROAS: +34% (6.61 → 8.89)

  • Purchases: +493% (3,714 → 22,028)

  • Avg Purchases / month: +106% (928 → 1,915)

  • Avg Revenue / month: +91%

Influencer Strategy — The “Spyros Romantic” Effect

In a category where standard creatives are often rejected by platforms, influencer content proved to be the most effective performance format—both in terms of ROAS and scalability. The “Spyros Romantic” reels were not just for brand awareness; they were the top-performing conversion creatives on Meta.

  • ROAS: 10.82x

  • Purchases: 10,012

THE RESULTS — SEO

Organic Growth Non-branded clicks jumped from 18,500 to 44,300 (+139%) — average position improved from 17.9 to 6.2, and CTR nearly doubled.

Core Search Console KPIs (Comparing the same 3-month period year-over-year—the correct seasonal evaluation approach.)

  • Non-Branded Clicks: +139% (18,500 → 44,300)

  • Impressions: +51% (383,000 → 580,000)

  • CTR: +58% (4.8% → 7.6%)

  • Average Position: +11.7 positions (17.9 → 6.2)

  • Product Snippet Clicks: +541% (3,800 → 24,400)

  • Avg Position (Snippets): +17.4 positions (23.6 → 6.18)

Notable Keyword Wins

  • vibrators: 855 → 2,195 clicks (+157%)

  • sex shop: 0 → 1,172 clicks (new keyword)

  • sexy lingerie: 6 → 335 clicks (+5,483%, position 32 → 4)

Ranking Distribution & Blog Performance

  • Keywords in positions 1–3: 66 → 167 (+153%)

  • Keywords in positions 1–10: 231 → 317 (+37%)

  • Blog / Informational Clicks: 234 → 2,133 (+812%)

The blog didn’t just act as an “add-on”—it functioned as a core support mechanism for topical authority and internal linking, while simultaneously driving its own traffic. The +812% increase in blog clicks proves that TOFU content built topical relevance that indirectly supported the commercial categories.

The Results Speak for Themselves

  • Google ROAS: +61% (6.01x → 9.68x) — with a 22% smaller budget

  • Meta Purchases / month: +106% (928 → 1,915)

  • Non-Branded Clicks: +139% (18.5K → 44.3K)

  • Product Snippet Clicks: +541% (3,800 → 24,400)

  • Blog Traffic: +812% (234 → 2,133 clicks)

  • Combined Revenue (Paid Media): €1.07M+

KooKoo’s transition proves that a bold strategic pivot—when supported simultaneously across paid media, SEO, influencers, and automation—can yield spectacular results in a short period of time, even when starting from absolute zero.

THE CHALLENGE

We succeeded

+61%

Increase in Google Ads ROAS (6.01x → 9.68x)

+26%

Increase in Google Ads Revenue (with a 22% lower budget)

+106%

Increase in Meta Purchases/month (928 → 1,915)

+34%

Increase in Meta ROAS (6.61x → 8.89x)

+139%

Increase in Non-Branded Clicks (18.5K → 44.3K)

+541%

Increase in Product Snippet Clicks (3,800 → 24,400)

+812%

Increase in Blog Traffic (234 → 2,133 clicks)

6.2

Average Position — from 17.9

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