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e-Kerasiotis
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e-Kerasiotis
How a data-driven Meta Ads strategy featuring video creatives & dynamic catalogs transformed a Peloponnese-based sports e-shop into a national player, driving a +121.88% increase in revenue.
We succeeded
+36.11%
Increase in ROAS (compared to 2024)
+121.88%
Increase in Purchase Conversion Value
+73.48%
Increase in Total Purchases
-6.50%
Decrease in Cost per Acquisition (CPA)
+17.22%
Increase in Ad Frequency
INTRODUCTION
Kerasiotis is a Greek sporting goods and casual wear retailer with a rich history dating back to 1972. Operating a physical store in Sparta alongside its e-commerce platform, e-kerasiotis.gr, the business offers a wide range of premium brands:
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Sports: Nike, Adidas, Asics, Vans, Converse
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Casual: Diesel, Levi’s, Staff, Emerson, Basehit, CAT
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Categories: Men’s, Women’s, and Kids’ clothing & footwear
Target Audience: Men and women aged 25+ across Greece, with an affinity for a sporty and casual lifestyle.
THE CHALLENGE
The challenge
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Navigating a highly competitive industry (fashion/sports retail) characterized by high CPMs and demanding performance expectations.
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Ensuring reliable attribution and accurate performance tracking in the post-iOS14 landscape.
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Developing a growth strategy to transition the e-shop from a strong local presence to a national e-commerce player.
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Increasing ROAS and Purchase Conversion Value while maintaining a controlled Cost per Acquisition (CPA), even with a +63% increase in ad spend.
Services
THE SOLUTION
The method
Our strategy was built on three collaborative pillars: human-led video creatives, solid data infrastructure, and an Advantage+ campaign structure.
Human-Led Video + Dynamic Catalog: The Game Changer The core element that drove the most substantial shift in performance was the creation of face-to-camera videos shot directly in the physical store. These featured a real person speaking naturally and showcasing specific products. Below each video, we integrated the corresponding dynamic catalog. For instance, if the video highlighted Adidas sneakers, the ad dynamically displayed those exact sneakers underneath.
This approach beautifully combined the emotional connection of human-led content with the precision of dynamic retargeting—creating an ad format that vastly outperformed both pure video and standard catalog ads.
Advantage+ Campaigns with Catalog Feeds The campaigns were structured using the Advantage+ framework, fully leveraging Meta’s automation for audience expansion and budget allocation. Simultaneously, the catalog feed was integrated for dynamic product ads, allowing Meta’s algorithm to automatically serve the most relevant products to each user based on their unique browsing behavior.
THE RESULTS
The result
Year-over-Year Comparison: 2025 vs. 2024 | Channel: Meta Ads
| Metric | 2024 | 2025 | Change |
| ROAS | 6.29 | 8.56 | +36.11% |
| Purchase Conversion Value | — | — | +121.88% |
| Purchases (Volume) | — | — | +73.48% |
| Cost per Acquisition (CPA) | — | — | -6.50% |
| Total Spend | — | — | +63.00% |
| Reach | — | — | -16.52% |
| Impressions | — | — | +2.14% |
| Frequency | — | — | +17.22% |
> Note: Absolute Revenue and Purchase numbers remain confidential per client agreement.
Reading the Data:
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Achieving a ROAS of 8.56 in 2025 alongside a +63% increase in ad spend proves that the strategy successfully scaled efficiently, rather than just burning through a higher budget.
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The -16.52% drop in Reach wasn’t a weakness, but a deliberate strategic choice: targeting fewer users, but with higher precision and frequency. The +17.22% increase in Frequency confirms this precision-targeting approach.
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A -6.5% reduction in CPA, even as total purchases jumped by +73.48%, indicates a dramatic improvement in traffic quality—Meta was successfully capturing users with much higher purchase intent.
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The +121.88% surge in Purchase Conversion Value, paired with the +73.48% increase in total purchases, points to a higher Average Order Value (AOV)—likely a direct result of our strategic catalog segmentation.
Conclusion:
This project proves that even a local business with a physical store can achieve national reach and an impressive e-commerce ROAS by combining authentic video content, robust data infrastructure, and smart campaign architecture on Meta.
THE CHALLENGE
We succeeded
+36.11%
Increase in ROAS (compared to 2024)
+121.88%
Increase in Purchase Conversion Value
+73.48%
Increase in Total Purchases
-6.50%
Decrease in Cost per Acquisition (CPA)
+17.22%
Increase in Ad Frequency
